Sometimes the hardest thing when creating a new website is finding inspiration for the design that represents your idea.
A website’s design is some sort form of art that has to deliver the message of your brand and fall in line with your website’s functionality. Moreover, it has to look attractive enough so your future visitors would get a pleasant experience and would want to come back to it.
This is one of the reasons why I created this list of the best-designed websites – to inspire you, my future graphic designers and web developers!
Each of these sites can be considered an example of the best website design possible for a given use case. No matter whether you’re looking for inspiration for business sites, blogs or personal portfolios, you’ll be sure to find an awesome example below.
Don’t be intimidated by how professional many of these websites are. Thanks to the modern solution of website builders, you’ll be able to recreate many of them yourself, even if you don’t have prior experience in web development.
Let’s take a look at the 20 best-designed websites that are inspiring to watch and may give you some ideas for your next online project!
Let’s kick things off by exploring the best website design examples of sites intended to function as digital resumes or online portfolios. The more creative a portfolio is, the better the chance that it will attract new customers!
These days, there’s no better way to prove to an employer that you’re suitable for a position than putting together a compelling and interesting website.
Are you a professional graphic designer? Then why not put your talents to good use and create an interactive resume in the style of Rleonardi.com.
This site looks like a Mario-style 2D video game. As you scroll down, the website’s animations move in a linear pattern horizontally and a little character jumps around, showing off the various accomplishments and skill levels of Robby Leonardi, the site’s owner.
Obviously, creating a site like this is pretty time-intensive even for experienced programmers, but there are still lessons to be learned here about thinking outside the box for beginners.
Don’t be scared to do something out of the ordinary. Animations are great, just remember, that everything needs to be done tastefully.
Tobias Becs is a freestyling footballer based in Norway. His website is just as exciting and edgy as his profession with a striking back pitch-black background that helps his headshots and text to stand out.
There are also plenty of interactive elements such as pictures that move slightly as you hover your mouse over them.
As advanced as the design of this site may appear at first, it was actually built with Wix.
So even if you’re a complete beginner and want to have such a professional look for your website, you can do it completely code-free with website builders that are easy to use.
SJKaudio.com is the personal website of Stephen James Kerr, a Canadian music producer. The site demonstrates that sometimes the most effective way to get your message across is to stay simple. After all, “less is more” applies greatly to design as well.
All the content is fitted into a single vertical page, yet Stephen has managed to get across all the information a potential client would want to see including music samples, testimonials and a short explanation of his services.
If you’re an artist and want to create a musician portfolio, there are some niche website builders that are completely focused on performers – Bandzoogle is one of those.
It’s packed with features that are aimed to aid musicians who want to boost their online presence and sell their products online.
MikeKelley.art is a clean portfolio that shows off the artistic talents of its owner, award-winning photographer Mike Kelly.
The use of whitespace and a simple scrolling photo grid ensures that Mike’s work can speak for itself, and makes readers feel like they’ve entered a gallery.
The site also works as an online store. All a reader needs to do to purchase a print is click on their favorite picture.
Mike’s site was created using Squarespace and isn’t heavily modified from the original template it was built on.
Aspiring photographers who wish to make a similar store will be able to do so with ease. Squarespace site editor is easy to use and the platform itself is packed with over 90 minimalistic and artsy templates.
Add your best pictures to the template and voila! You’ve got a professional-looking gallery online, ready to be visited by your fans.
When buying online, shoppers aren’t influenced by the surrounding ambience as they are in a physical store. This means that the design of an eCommerce site more-or-less determines whether a visitor will buy your product or bounce off to further search.
The best-designed eCommerce websites below create attractive digital retail environments that encourage visitors to make purchases.
Wix, a website builder known for its wide range of site templates, was used to create the Maapilim.com as well.
This is an online store that sells a range of beauty and skincare products based on ingredients sourced from the Mediterranean region.
The creators of the store have emphasised the premium nature of Maaplim products through the use of large photos, in which Maapilim shampoos and cosmetics stand out against minimalist interior design backgrounds.
Folly Coffee is a Minnesota-based high-end coffee roaster. The designers of FollyCoffee.com chose to use eye-catching fonts, large graphics, and a simple layout to demonstrate that the company takes a unique approach to coffee roasting.
Folly Coffee was designed using the GoDaddy website builder, a platform that uses artificial intelligence design assistance to help you put together a fully-featured website in minutes.
Of course, maybe this website didn’t take only a few minutes to build, but it’s a great example of how a tidy design and simplicity are enough to become one of the best-designed websites.
No matter what kind of cuisine you specialize in, your restaurant website should leave visitors’ mouths watering.
The color schemes and stylistic touches used in well-designed restaurant websites also communicate the kind of dining ambience patrons will experience.
Well captured, tasty-looking food presented nicely on a website – sometimes it can be enough of a reason for customers to flood your restaurant.
Kipferl.co.uk is the website of an Austrian restaurant located in central London. With a full-page background shot of the restaurant’s dining room, the site effortlessly gives you a sense of the chic yet homely dining space experience available at Kipferl.
The styling of the site is understated with a static home page and a left-aligned navigation bar. Kipferl also deserves praise for its intuitive reservation system and simply laid out menu.
Automata is a fancy Australian restaurant, the kind that serves 7-course dinners.
On its site, tasteful food shots are combined with a muted color scheme to demonstrate the establishment’s prestige.
The best design lesson growing restaurateurs can learn here is what great food and drink photos should look like. From Automata’s images, it’s evident that customers will receive a culinary experience that’s as much about visual appearance as taste.
This fun, interactive restaurant website belongs to what Philadelphia Magazine dubbed ‘2018’s best breakfast spot’.
When you load the site, an animated smiley face begins to track your mouse movement and then disappears to be replaced with information such as the restaurant opening hours
If you want to create a restaurant site that your customers will remember, this is a fantastic example to learn from.
Despite the apparent complexity of the site, it was actually built in WordPress. That means that with the right premium theme, creating something similar shouldn’t be too much work.
The design of a blog website is every bit as important as the content itself. Any well-crafted blog page should make it easy for readers to find their favorite post and draw the eye of new visitors to stories or images they are likely to find interesting.
You can create amazing blogs using website builders as well, for example, WordPress.com is a great choice for my fellow writers.
It is rather easy to use and specifies around blogging. Now, let’s look at some inspiring blog designs.
Founded in 2014, the Lost Avocado is an Italian travel blog run by writer Sara Izzi and filmmaker Timur Tugalev. Together, they share inspiring stories of their adventures, lifestyle articles and reviews of the great places to visit.
A large post category menu is positioned at the top of the screen, so readers can locate the articles they’re most interested in. Another nice touch is the estimated read time shown on all post previews.
MyNintendoNews.com is the place to go for comprehensive breakdowns of the latest Nintendo game releases. Its homepage uses a three-wide post grid to make it easy for readers to take in the latest news at a glance.
The fonts and simple color scheme of My Nintendo News match those used in actual Nintendo game systems.
This leads us to a great tip for any topical content site: take design cues from the subject you’re focused on to make it easier for subscribers to connect with your content.
dooce is the personal blog of Utah based mother of two, Heather B. Armstrong. She uses the site to share her personal story and inspire readers with tales of what she gets up to as a single parent with a full-time job.
I consider this one of the best designed websites for blogging because the site’s quirky layout gives you an instant insight into Heather’s personality.
At the same time, clear fonts and appropriate photos make navigating the blog straightforward.
A great corporate website should be engaging, professional and efficiently make it clear to potential clients exactly what value the business can create for them.
Not an easy task, is it? If you’ve been searching for examples of well designed websites for companies, the 6 below are some of the best.
At StudioOuam.com, you’ll find the visually striking pages of a French creative agency that helps businesses to craft memorable brand identities.
The site takes a ‘show don’t tell approach’, and is itself a demonstration of Studio Ouam’s design prowess. Exploring it, you’ll find satisfying interactive elements and a largely black-and-white color palette that really helps the few colored photos to stand out.
Like any good company website, things are kept professional with to-the-point blocks of text and clear contact information.
RonDesign is a design studio that offers businesses a wide range of branding and design services. Its team works on everything from mobile web development projects to virtual reality app creation.
The RonDesignLab.com website is full of interesting animated touches such as menus that pop up as you scroll past them.
The company also makes use of diagrams and videos to share its working style and past achievements with readers.
Animal Logic is one of the film studios behind box office hits like ‘Captain Marvel’ and ‘The Lego Movie 2’. Its website is colorful and heavily animated, with a full-screen background video that rotates through trailers for the company’s most recent movies.
The Animal Logic website is also a hub of information where potential employees can apply for careers and other studios can get in touch to collaborate on future projects.
To make it easy for visitors to find what they’re looking for, the home page is helpfully split into different sections such as ‘Learning’, ‘Latest Work’ and ‘Careers’.
KOBU is a design service that creates corporate messaging digital experiences. On its homepage, large bold text is laid over a beautiful animated background, immediately making an impression on new visitors.
Diving deeper into the KOBU website, you’ll notice that jokey blocks of text are mixed in with humorous graphics such as a horse and animated rabbit embedded in a line of KOBU employees.
This refreshing and funny design helps the already-stylish website feel welcoming.
Lemonade is a consumer-facing insurance service that stands out thanks to a straightforward pricing scheme and helpful AI bot. Its website uses simple black and white graphics, combined with a few pink highlights, to emphasize how easy the service is to use.
The key design lesson here is ‘less is more’. With a few sparse lines of text, the site quickly spells out everything a potential customer would need to know about the service.
Through the Touring Bird site, tourists can purchase tickets for dream holiday destinations such as Cairo and Budapest. The site is packed with information and a lot of design effort has gone into making it easy to navigate.
For example, the homepage has a prominent search bar and clear pricing is displayed for each activity, making it easy for travelers to decide which destination to pick.
When it comes to promotion sites, the best sites all share a few key elements. Firstly, they make it easy for readers to find key info such as pricing and background stories.
Also, they use graphical or text elements to communicate what value visitors will receive by attending an event or purchasing a product.
Generate CSS 2019 is a promotion site for a bespoke web developer conference. The design choices here demonstrate the importance of tailoring a promotion website to a particular audience.
Because the site is aimed at experienced web developers, the text and images largely focus on the leading figures in the CSS community who were in attendance.
Featuring a 4K HDR camera, ANAFI is one of the latest quadrocopters to be released by drone manufacturer Parrot. The ANAFI promotion website is engaging with an animated drone that appears to over in front of a reader’s face featured on the homepage.
Because a key feature of the drone is its movie-quality camera, the ANAFI promotion website heavily features example films, that give readers a clear understanding of the product’s video capabilities.
To create the best designed websites, ensure your pages are designed with reader intent in mind. That means that your design choices should all depend on your unique audience.
For example, the best blog designs are often quirky to communicate the personality of the author while all good company websites are easy to navigate, ensuring that potential clients and customers know how to get in touch.