In this Jimdo vs Wix article, I’ll compare the top features, ease of use, and pricing of these two platforms – so you can see which one’s better for you!
In the website builder industry – Wix is the king, the queen, the jack, and the entire remaining card deck.
So, it’s no surprise to see builders popping up that pretty much attempt to copy whatever Wix is currently doing. You now what I mean – the AI editor, the sparkly themes, and the easy-to-master interface.
One of such names is Jimdo.
Offering a simple, modern way to build a website with “no coding knowledge needed”, this builder goes straight in for Wix’s crown.
But oh – Jimdo has a lot of work to do. Because right now, it can’t even remotely compare to Wix’s massive appeal. Seriously, just take a look:
But maybe – just maybe – Jimdo actually has what it takes? Who knows. Even though Wix may have…
Jimdo is still…
Which one’s better for you? In this Jimdo vs Wix comparison, we’re going to go deeper and find out the answer to this question. Carry on reading – we’re gonna get to the bottom of this together.
When it comes to pricing – Jimdo is slightly cheaper than Wix. Its plans for a regular website starting at $9 a month, and for an online shop – at $15/month.
Meanwhile, Wix will charge you at least $13/month for a regular website. And if you wish to sell online, you’ll need to pay online – at least $23/month.
What will those plans get you? Let’s do in a little bit deeper and see what they’re offering for the money. We’ll start with Jimdo.
The plans above do not support eCommerce. For that – you’ll need to use these Jimdo plans:
And now – Wix.
Looking to sell online with Wix?
As you might have noticed, comparing Jimdo vs Wix in terms of pricing, there’s a bit of a mixed bag.
Sure, Jimdo is undeniably cheaper. I’ve been slacking off in my math lessons, but even I know that $9 is less than $13. However, the $9 Jimdo plan will still have your website display their advertisements on it! If you wish to remove them, you’ll need to upgrade to the $15 plan – and that’s already more than what Wix is asking.
So really, the question of “which is cheaper” can be answered only by you. What features do you require and what things do you need?
Side-by-side, Jimdo is certainly cheaper than Wix, but in some cases, that price appears to have been achieved by sacrificing some of the features and capabilities.
Jimdo is cheaper to get started with than Wix - and that's a fact. However, Jimdo's plans have certain limitations that will require you to upgrade further to get rid of. And there's no such problem with Wix. All in all, everything will come down to what features you will need, and what features you can sacrifice.
As website builders go, both Wix and Jimdo are aimed to be usable by beginners. They offer simple, yet extensive editing methods that should be good for users of all skill levels.
That being said, the more design flexibility you have, the harder it is to customize your website without it looking cluttered or unprofessional.
Both Wix and Jimdo put two ways to create your website on the table: their regular website editors, and their AI-driven editors. The classic editors will give you total design freedom, while the AI options (Wix ADI and Jimdo Dolphin) will create a website for you based on the information you provide.
Classical editors follow the, well, classic approach of website builders – you get to choose your theme, and then edit it to suit your vision.
How do both of these platforms handle this? We’ll start with Wix.
Once you’ve signed up for Wix, you’ll be taken to a page to specify what type of website you’re interested in creating.
Then, it’ll time for you to pick a template – and work on editing it. It’s worth remembering that once you make your pick, there will be no way for you to switch to another template and keep all of the edits you made. So take your time with it.
So, what’s the editing process like?
Wix lets you freely add all kinds of elements and features to a page, or change colors and fonts. There’s a lot you can do.
On top of that, the Wix Editor is also relatively simple to use – but if you’re not careful, things can quickly spin out of control. Having a lot of freedom might end up making your website look like a mess if you’re not careful.
And if you’re new to website building in the first place, just the vast amount of features that you can add might be a bit stressful to look at.
Though, if you take some time to feel out how to move and set things up, you’ll find that this Wix Editor is definitely one of the best in the business.
You get phenomenal editing freedom – if you know what you’re doing and what you want to do, Wix Classic Editor is amazing.
Similarly to Wix, Jimdo also uses a drag-and-drop tool to edit your website. However, unlike its competitor, Jimdo doesn’t beat around the bush – and suggests that this editor is for “coding experts”.
Well then, let’s have a look at how it does.
Just like Wix (yep, that’s going to be a trend, so saddle up) Jimdo starts your building process by asking you what type of website you wish to create:
Then, you’ll choose a template and get teleported into an editor, which is…
It’s easy to use, in a sense that there’s not much to do. Comparing to Wix, which allows you to do pretty much everything, everywhere, Jimdo is much more limiting.
Essentially, you’re allowed to replace the template’s own elements with the elements of your own.
You can also add elements of your own. However, I didn’t find the adding experience all that comfortable. In fact, I took a while just trying to find this functionality, and a little bit more just trying to angle my mouse so I reach just the right pixel to enable this functionality.
As for the elements you can add, there’s plenty.
However, a lot of them aren’t full-on in-house options, and instead are just using a third-party service. For instance, to add audio, you’ll be asked to register and configure SoundCloud. For appointments – do the same with Setmore, and so on.
You can edit the colors and fonts of the template you’ve chosen, but overall I found Jimdo’s editor pretty restrictive after using Wix. There are a lot fewer features to add to your website and it doesn’t allow you to create something very original.
You can add photo galleries, forms, videos, and all kinds of buttons, but you can’t really change the way they look.
Well, you kind of can. It’s an editor for coding experts, remember?
Instead of dealing with Jimdo’s solution you may very well just build your own theme using HTML or CSS.
But of course – I wouldn’t count that option as “easy to use”.
Overall, Jimdo’s editor is fairly easy to use – but it comes at a price of slightly confusing user interface and a lack of fully fleshed out elements.
Wix, on the other hand, throws everything (and the kitchen sink) in front of you. And while it may look difficult to get used to, it’s a more complete product allowing you to get a fully-customized website quite easily.
Now – let’s compare the artificial intelligence editors offered by both of the companies.
Wix ADI is a powerful artificial intelligence that’ll give you a good looking website without you having to do much of anything.
You answer questions about what your website is aimed at and how you want it to look. Then you pick some colors and fonts you like, features that you want your website to have…And that’s it.
You’ll have your website generated – the next step will be to tweak and customize it even further if you want. And of course, add your own content.
If you already have a website, just input any information you already have. Then ADI will arrange all of it for you on your brand new website.
Just keep in mind that you won’t get to customize everything as much as you could with the regular editor. You’ll have to stick with the general layout of the website.
And since it’s generated for you, if you’re looking to have a one-of-a-kind website, the ADI won’t necessarily give you that.
But no worries – if you’ll find something that really needs editing, you can always jump to Wix’s Classic Editor.
Of course, it includes pretty much all design options anyone could possibly ask for.
Just note that if you’ll decide to do a swift 180-degree turn and come back to ADI, all of your changes will be lost forever. Was a bummer for me – might be a bummer for you. But keep that in mind, and you might as well be able to get the best of both worlds here.
Jimdo Dolphin, Jimdo’s AI solution, fares quite well compared to Wix’s ADI.
The process of creating your website is very similar, and some users might even prefer what Jimdo has to offer.
You answer questions about who you’re creating the website for, and what your goals are. Based on your answers, Dolphin will choose from an array of 6 different layouts that’ll fit you the best.
Afterwards, just like Wix, you get to choose from the color palettes.
Here, you get to choose the pages that will go on your website, like a homepage, blog, contact information and so on.
And then, you’ll be met with Jimdo’s assistant, which will help you edit a lot of the important things on your website – as well as help keep a checklist for beginner users to follow.
And then, once you’ve completed these steps, you’ve got yourself a website. It’s less automatic than Wix ADI – and many users might appreciate that. It’s certainly the better option out of two Jimdo editors: but still suffers from a lack of elements, something Wix very much excels in.
Wix offers a very extensive Classic editor, and a very simple ADI editor, as well as a way to switch between the two. Jimdo offers the classic editor and Dolphin - its more recent AI solution. Jimdo's editors suffer from a lack of customization, but Dolphin is certainly a great option for beginners, while Wix offers incredible customizability on both of its solutions.
If you decide to build a website without an AI editor, you’ll need to start with a solid template.
Both Wix and Jimdo offer a good amount of templates that will help you make a professional website. Wix gives you a significantly larger amount of templates than Jimdo – with over 500, compared to a few dozen.
But what about their quality?
Well, for the most part, it’s pretty great. The templates are grouped into categories, depending on the type of website you’re about to make.
Most of them are sleek and modern, perfectly suitable for the 20s.
But of course, there are a few templates that are going to be super outdated as well.
For the most part, however, you won’t even notice the bad templates. The selection is massive, and the diversity of the styles is pretty solid.
Jimdo, on the other hand, isn’t so design-friendly when it comes to templates. It only offers you 20 templates to choose from – and it’s not the case of quality over quantity. These designs aren’t all that good.
Not to mention that despite offering you to choose “a type of website you want to create”, the suggested themes won’t reflect that.
Interestingly enough, after you’re done choosing a template and get to editing, Jimdo will offer you a brand new batch to choose from. There’ll be about 40 of the new options.
While not bad, they’re not exactly enough to even make a dent on Wix’s crown.
When it comes to templates, Jimdo is far behind, and Wix is a lot better.
Wix definitely has the edge over Jimdo in template selection, diversity, and visual aspects. Jimdo has a bunch of options available - especially after the setup - but it still has a long way to go to get to the quality and quantity of Wix’s professional templates.
Wix and Jimdo both allow you to sell online and even offer some SEO tools to help rank the websites higher on search engines.
However, there’s a fair difference in how both of these platforms handle the business tools.
Comparing Jimdo vs Wix in terms of eCommerce, there’s a clear winner. Jimdo offers a fair amount of online sales tools, but Wix goes above and beyond with extensive customization and features that will make your business website look professional and interesting.
Wix is full to the brim of all kinds of online (and offline!) payment options like Paypal, Square, and Stripe – so you can choose whichever solution your clients will love the most.
But even before you’ll get to the best part of running a business – taking money – there will be plenty of work to do building and editing your online shop.
Wix does well there.
Building your online store, in general, is a breeze. It gives you the chance to choose a template with all integrated features, as well as allows you to add all the required parts later.
You can also connect your store to marketplaces such as Etsy or eBay. This is extremely helpful if you want to sell through multiple fronts – it basically just gives you a shortcut to use.
When it comes to website editing, all the crucial information on editing your online store element is available straight from the editor: you can edit the layout, the design, include product sorting, and so on.
Adding and editing products is also going to be a breeze, allowing to easily manage all of the inventory.
And despite the extensive editing options, I didn’t have much trouble getting everything going. Of course, a part of that was due to Wix offering a great store setup guide.
Now, what about Jimdo?
I noticed right away that a larger online store probably won’t find it all that capable – or capable enough.
For a small business with not too many products, Jimdo will give you the basics. It just won’t give you nearly as many features as Wix does.
You basically don’t have much control over how your products are displayed on your website and what their appearance is. It’s useful to have Jimdo do it all for you if you have no idea how to do it yourself, but if you want a specific design, this part will feel very frustrating.
You do get to change and customize shipping costs, confirmation e-mails, return policies and terms. And you’re able to manage all your orders and see how they’re being processed. But to be honest, this is the bare minimum that an online store should get to use.
Overall, Wix is the obvious leader in eCommerce. Even though Jimdo will technically give you the features to run a small online store, Wix is just way more capable of handling your website. Not to mention the fact that it’ll give you a lot more design options and flexibility.
With both Jimdo and Wix, you’ll gain access to some basic SEO tools. There’s not enough to make a serious SEO expert happy – but just about enough for a small business owner looking to get their business noticed by the search engines.
And that should be enough – after all, with a website builder, your best bet is to rank locally because in general, it’s difficult to rank on generic searched keywords, no matter what platform do you use.
Wix will give you the chance to edit metadata, tags, and descriptions on your website pages to make them SEO friendly, but these are very basic tools. Luckily – they’re also available on all Wix plans.
Jimdo gives you the same basic SEO tools, but these can only be reached with their $19/month Business plan, so if you’ve chosen the cheaper Basic plan, you’ll have to upgrade and pay more for just those basic tools.
Compared to Jimdo, Wix has a wider array of business features, making it the better platform. It's better for selling online, and for being seen on search engines. Jimdo is great if you need nothing but basics - but for everything else, there's Wix.
Running performance tests with both Wix and Jimdo show interesting insight. Wix has more features and design capabilities – and this is probably the exact reason why in performance tests, it performs more poorly than Jimdo.
Let’s start with Jimdo.
Jimdo’s website templates can’t be filled with unnecessary elements, that could put extra weight on your website and slow it down. When I ran my website through GTMetrix to see how fast it was, I got a loading time of 2.2s.
For comparison, Google recommends websites to load in under 3 seconds – so that’s a solid benchmark result. And the PageSpeed score percentage is close to perfection at 94%, meaning your website is well optimized to suit other industry standards.
It’s also important for a website to be able to withstand multiple viewers browsing at one time, which is what I tested using LoadImpact.
The green line is 30 virtual users being added gradually, and the blue line shows whether the added pressure from viewers affects the website performance. And it doesn’t, at all. A point for Jimdo.
Since Jimdo gives you fewer features to work with, it doesn’t overload your website.
Wix, on the other hand, pays a price for all the shiny tools it offers, which causes the performance to suffer.
The loading time of my website with Wix was 8.8s. It’s not a terrible result, but Jimdo is four times faster! And the PageSpeed score was pretty low at 76%, probably due to the fact that a lot of their images aren’t optimized. Let’s be clear, it’s easy to add unnecessary features to your website that only slow down the performance.
Now, what about the stress test? From the first look, Wix doesn’t appear to be doing that well. However, it’s worth noting that while response time (blue line) fluctuates like crazy, the response times are actually virtually identical to Jimdo. Talk about a visual trick, huh?
So, does Jimdo win this part nice and clean?
Kind of…There’s something else worth knowing.
While Wix appears to fail the performance tests, especially when compared to Jimdo, it’s not all black and white. In real-time, Wix websites appear to load as quick as Jimdo’s. It’s the background work that makes Wix appear slower by the performance tests.
So there you have it – Jimdo will perform better on tests. But for your users, the difference is going to be marginal.
Jimdo does better in performance tests than Wix. However, an eye test proves that websites built on these platforms will offer similar loading times and performance. Jimdo gets the point here - but the lead is not as massive as it might appear at first.
Ultimately, in almost all aspects except performance, Wix is a more flexible and customizable builder than Jimdo. It gives you complete design freedom and doesn’t restrict you in any way.
Sure, Wix can be a bit scary if you’re not too tech-savvy, but with the artificial-intelligence editor and plenty of guides, it can still be great for users of all skill levels.
Jimdo is good for people who want to create a simple website and not have to put too much work into it. It’s a simple solution suited for a lot of people – but visually, it’s not the most beautiful nor the most customizable experience.
Overall, if you’re a beginner or a starting small business owner, both website builders will be good for you to use. But if you want to create something larger and more dynamic, Wix is the better option for you.
If neither of these website builders sparked your attention, there are some others you could try out.
If both Wix and Jimdo seem too difficult to use, SITE123 is going to be a breeze for you. Its sheer simplicity allows the complete beginner to feel like website creation is not such a big deal.
Granted, the features aren’t as vast as with Wix, but it’s a great platform to start out on.
Love the Wix templates? Just wait until you meet Squarespace. Offering probably the best themes out of all website builders out there, this is a great option for people, who value visuals over anything else.
Of course, it’s not just a pretty facade. With advanced marketing and blogging tools, Squarespace can be (and is!) a great platform for many small businesses and artists.
If you’re serious about eCommerce and are planning to run a website with a ton of products, Shopify will be your best bet. It is dedicated to running online stores – so much, that it’s actually trusted by a lot of seriously big businesses. If you need a big solution for big goals, Shopify comes to this Wix vs Jimdo comparison and beats them both.