Wix Editor vs Wix ADI – DIY or Robots for Your Website?

In this comparison, I will try out Wix Editor and Wix ADI as well as see what advantages and disadvantages there are when using each one of them.

Today, Wix holds its place amongst one of the most popular website builders out there. It’s no surprise since Wix offers its users highly customizable websites and numerous features for business.

So, you decided to sing up with Wix to make a website? Good for you! Yet, once you click on the prompt to create your webpage, right off the bat you will be faced with a choice between two different builders – Wix ADI (Advanced Design Intelligence) and Wix Editor.

Wix Builder Selection

Or, you can opt to use Wix’s ADI site generator, which will automatically design a gorgeous, brand new website for you and simplify the building process. 

With its many functions, the Wix Editor is perfect for making large and complex websites for business. While the ADI is better for simpler sites, as it offers fewer customization options, but makes the creation process more streamlined. ADI shines when it comes to helping beginners launch their first website.

So with that being said, let’s jump into today’s showdown. here I’ll answer questions like which builder makes a better website, which has better SEO features and is more suited for eCommerce?

Let’s see if artificial intelligence has surpassed human creativity!

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Main DifferencesWix Editor vs. Wix ADI – Main Differences

What is the difference between Wix ADI and Wix Editor?

With the Wix Editor, you’ll simply need to choose a pre-built website template from over 500 on offer. And then, you’ll be free to easily customize everything about it, simply by clicking and editing the page elements as desired.

Wix Homepage

If you want to build your website from the ground up, you can start with a blank slate for a template and build it from the ground up.

Now, with the Wix ADI, you cannot browse the template selection, instead, you answer a few simple questions and the ADI tool automatically builds you a lightweight, functional website in just a few minutes based on your input.

Wix ADI Setup Questions

If you just want to make a website and scrolling through templates bores you, ADI is just the right choice for you.

Wix Editor vs. Wix ADI Main Differences – CONCLUSION

While the original Wix site editor is a more powerful and versatile tool, think of the Wix ADI as the lightweight version. It’s a faster product that offers you a simpler way to build a website. And for more advanced customization you should stick with the Wix Editor.

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PricingWix Editor and Wix ADI – Pricing 

First of all, Wix Editor and Wix ADI share the same pricing, so you can use either of the editors freely. What’s more – both editors are available on every single Wix plan on offer.

It’s 100% free to get started with designing a website on Wix. But to access certain features, you’ll need to upgrade to a paid membership, which costs anywhere between $13 to $39 per month.

Wix Pricing

All Wix plans provide a few key features such as unlimited bandwidth, up to 20GB of site storage, the ability to connect a custom domain, and access to premium support.

Wix also has a free plan, which is perfect if you want to try out the builder or make a very simple website. Although keep in mind that you will have a subdomain assigned to you and Wix will place ads on your website. Also, your storage and bandwidth will be limited to 500MB and you cant use Google Analytics or have online payments enabled.

Wix Freebies

Now, let’s take a quick look at the features that come with Wix’s paid plans: 

  • $13 Combo – This package is targeted mainly for personal use, but can be used for smaller agencies or businesses who are just getting started with their website. The main benefit to a Combo plan is that you’ll get a free domain, on top of being able to remove Wix ads from your web pages.
  • $17 Unlimited – If you’re building a website for a business or you’re serious about getting the most value for your money, then this is the plan for you. Recommended for freelancers and entrepreneurs, you’ll get unlimited bandwidth, a $300 ad voucher, and access to Wix’s Form Builder and Site Booster apps.
  • $22 eCommerce – On top of everything you’d get in the previous packages, the eCommerce plan gets you a total of 20GB storage and allows you to turn your site into a fully-functional online store.
  • $39 VIP – With the VIP plan, you’ll have access to all of the platform’s features, which includes unlimited bandwidth, 20GB storage, priority response, and VIP support from the Wix team. 

It’s up to you to choose which plan is best for the website that you are going to build and I’m sure that with all the provided information you’ll make the right choice.

Wix Editor vs. Wix ADI Pricing – CONCLUSION

If you’re building a website for your business, I suggest upgrading to a paid plan. This will allow you to create a more professional-looking website. Nonetheless, the free membership is still a great way to try out some of the platform’s features before deciding on a paid one. Keep in mind that Wix Editor and ADI cost the same and the pricing is pretty standard in the industry.

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Ease of UseWix Editor vs. Wix ADI – Ease of Use

Wix Editor has a lot to offer, but the huge selection of features being thrown at you without any guidance might be overwhelming. To use Wix Editor effectively you really need to have at least some experience creating websites.

On the other hand, Wix ADI offers a streamlined creation process, that is not too complicated and is easy to get the hang of for beginners.

The difference in the workflow between the two editors is really noticeable.

When starting out with Wix Editor, you will be presented with a gallery filled with over 500 templates to browse and choose from.

Wix Editor Templates

After you are done with the selection you will be directed straight to building your website using a drag-and-drop editor.

You are presented with numerous blocks and features to use on your website. All you need to do is just drag and place them anywhere you desire, your creativity is not limited by the builder.

Wix Editor Drag And Drop

I didn’t find the Wix Editor that hard to use. Yet it is clear to see that so many choices can be overwhelming for new users as not all the functions and elements are explained. It might take some time to get used to it all, but once you do, you’ll make great websites.

On the other hand, the ADI site generator offers a really simple way to get your website off the ground.

To use the ADI tool, you’ll be asked a few simple questions about your site, including the name you want for your site, the type of website you’re planning on building, and what sort of design style you want.

Wix ADI Site Creation

Then, the Artificial Design Intelligence uses machine learning to process your answers and build a custom website for you in just a few minutes.

Furthermore, Wix ADI has a checklist that will guide you through the website building process to add extra features like setting up your online shop and writing the first post.

Wix ADI Checklist

After finishing each task, the progress bar will fill, until you are done with your website and can publish a finished page. It is really nice for any beginner to have a clear path that you need to take in order for your website to take off.

Some advanced editing features aren’t available when using Wix’s ADI tool, but you’ll always have the option of switching to the original editor in the future. So you can use both builders – the ADI to set up the website and Wix Editor to make it truly yours.

Wix Editor vs. Wix ADI Ease of Use – CONCLUSION

Both builders are easy to use, but for beginners, I highly suggest using the ADI tool to get started. It’s going to help you pull everything needed for your site into one place, and then you can edit everything as you like. And you’ll always have the option to switch to the classic editor in the future.

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CustomizationWix Editor vs. Wix ADI – Customization

Whether you choose to use the ADI generator or not, you’ll have access to most of the platform’s features. You won’t be limited by the builder, but by the plan you choose. Some additional functionality is locked behind a paywall when it comes to SEO, eCommerce, and storage.

And now, let’s take a look at whats it’s like to build your website with the editors.

The Wix Editor gives you the freedom and the tools needed to customize your website and make it really unique. In fact, you get menus upon menus to work with.

Wix Editor Menus

There are numerous elements you can add to your page from text blocks, pictures, videos, and functional elements…

Wix Editor Text Blocks

…to decorative ones, like shapes and lines. Furthermore, each element can be dragged and placed anywhere on the page freely.

Wix Editor Free Placement
You can do this! …But should you?

Now let’s see what can you do with the ADI.

Right off the bat, it is apparent, that the number of menus available to you has decreased when building with the AI-based editor.

Wix ADI Menus

It really feels like a completely different editor. You are greeted by simplistic menus. The lack of possible elements compared to the Wix Editor is clear right away.

There is still the convenience of drag-and-drop functionality, but now, there is a grid in which your website elements are snapped into place. You lose a lot of that editing freedom but gain simplicity instead.

Wix ADI Grid

Although, both editors have shared features.

Both Wix Editor and the ADI offer you an extensive app market that allows you to integrate a range of powerful apps. These will allow you to add extra features to your site, such as connecting it to Google Analytics, automatically scheduling calls or appointments, or even adding a live chat feature to your homepage.

Wix Editor App Market

Although, you get a wider app selection with the Wix Editor as it has third- party app integration. The ADI can only access a selection of official in-house Wix apps.

Wix ADI App Market

On the other hand, when using the Wix ADI, some advanced editing features may be unavailable and you’ll only be able to integrate a limited number of apps.

Wix Editor vs. Wix ADI Customization – CONCLUSION

Overall, you have much more freedom of placing elements where you want them when using Wix Editor, while ADI feels a bit more restrictive. Although, you won't miss out on any core features no matter which builder you choose, so it all is up to the fact if you are a beginner or an experienced user when building websites.

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eCommerceWix Editor vs. Wix ADI eCommerce

Unsurprisingly, Wix is also a great eCommerce platform. It can offer its users an extensive collection of features to create your own online store. So, which is better from an eCommerce point of view, Wix Editor, or the ADI?

Well… both.

Since no matter which builder you choose both the Wix Editor and ADI offer the same online shop capabilities, with the design being the only difference between the two.

Wix Editor has more to offer when it comes to the visual customization of your online store. There you can edit product display, layout, design, etc.

Wix Editor online Store Customization

With ADI you’ll be locked into the initial design more, without many options to change it.

And that is pretty much the biggest difference between the online stores of both builders.

Wix ADI Online Store

Besides the basic information, you can do such things as set video associated with your products. Not many online stores have video features, so you will surely attract your customer’s attention.

Wix ADI Online Shop

In the end, you will be looking at the same dashboar when adding new products and filling out their information, no matter if you are using the Wix Editor or the ADI.

Wix Editor vs. Wix ADI eCommerce – CONCLUSION

All in all, Wix lets you set up a great online store, which has all the essential functions and then some. Also, you won't miss out, no matter which builder you choose, be it Wix Editor or ADI, since both of them have the same online shop capabilities, the only difference is the design choices you can make.

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SEOWix Editor vs. Wix ADI – SEO

Now that you have your Wix online shop all set up, it is time to draw in the customers and put your name out there. And SEO is just the right tool for exactly that. It will help you rank higher in search results in various engines like Google, Bing, and the like.

Just like with the online store, you can freely pick between Wix ADI or Wix Editor, as both share the same SEO features, so you’ll never miss out when choosing one over the other.

Wix SEO Tools

Both builders have the same dashboard when it comes to SEO.

Wix SEO Tools

Here you can get yourself a personalized SEO plan to get ranked higher in search results, edit the site-wide SEO data, etc.

More of the SEO features include being able to edit your site’s URLs, adding meta titles and descriptions, as well as adding alt-text to your images.

Wix Page SEO Settings

As for tracking your visitors and their time spent on your website, there are tools to see the traffic that comes to your site, sales history, and analytics as well as people’s overview to see how many new customers you get.

Although, Wix lacks more advanced SEO features. Websites made with it have a harder time indexing with Google, you cant customize your sitemaps, don’t have canonical tags, and more.

Wix Editor vs. Wix ADI SEO – CONCLUSION

In the end, Wix offers good SEO functionality and quite decent tools to track your customers and their behaviors on your website. Yet when it comes to more advanced technical SEO, you will have a hard time working with it as it simply lacks complex features in that regard.

Wix Editor vs. Wix ADI – Final Thoughts

All in all, in this Wix Editor vs ADI editor comparison, I can say that both are extremely powerful, innovative, and user-friendly tools that will allow you to build and launch your website.

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Wix gives options for both beginners and advanced users to make their websites using their platform. Wix pulls off having two separate website builders just great and covers all the needs of basic and advanced users alike.

Wix Editor gives you more control over the planning and editing of your website, the ADI will allow you to get a website up quicker and with much less effort. 

In other words, the Wix editor can be more time consuming and harder to use. But if you’re serious about building the best possible website for your online business or plan on scaling in the future, the original Wix Editor is going to be the best choice.

On the other hand, if you’re just looking to get a basic site up in a short amount of time, the ADI editor was designed just for you. Or, you can use the ADI to learn more about building a website and later on transfer to the Wix Editor.

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Pros and ConsWix ADI vs Wix Editor Pros and Cons

Here are some pros and cons when trying to choose which one to use, Wix ADI or Wix Editor:

Wix Editor

Pros

  • Highly customizable
  • Many third-party app integrations

Cons

  • Complex
  • Cant change a theme after you pick one

Wix ADI

Pros

  • Very easy to use
  • great eCommerce functionality

Cons

  • Limited customization
  • Cant choose template freely
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AlternativesOther Great Editors

There are many similar platforms that offer easy-to-use drag and drop site editors. The following platforms are all strong competitors, offering competitive pricing and easy-to-use site editors.

Squarespace

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out of 10

LIVE UPTIME
99.98 %
TEMPLATES
9.9
PRICING
8.9
SPEED
367 ms
FEATURES
8.8
EASE OF USE
8.6
PRICE FROM
$
12
00
/mo
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out of 10

UPTIME
99.98 %
SPEED
367 ms
PRICE
$ 12.00/mo
TEMPLATES
9.9
FEATURES
8.8
EASE OF USE
8.6
VISIT SITEREAD REVIEW

Another powerful Wix competitor is Squarespace, a popular website hosting platform that offers pre-built templates, as well as third-party integrations for e-commerce and online marketing. And with all the attractive templates you are sure to have an eye candy of a website.

Big Cartel

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out of 10

LIVE UPTIME
99.98 %
TEMPLATES
6.2
PRICING
8.5
SPEED
246 ms
FEATURES
6.0
EASE OF USE
9.1
PRICE FROM
$
0
00
/mo
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out of 10

UPTIME
99.98 %
SPEED
246 ms
PRICE
$ 9.99/mo
TEMPLATES
6.2
FEATURES
6.0
EASE OF USE
9.1
VISIT SITEREAD REVIEW

If you’re an artist or looking to display your work, Big Cartel might just be the best site building platform for you. It was built by artists for artists and makes it super easy to showcase your talents to the world. With Big Cartel, you’ll have your website up and running without much effort.

Weebly

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out of 10

LIVE UPTIME
99.99 %
TEMPLATES
7.7
PRICING
8.9
SPEED
612 ms
FEATURES
7.9
EASE OF USE
8.9
PRICE FROM
$
6
00
/mo
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out of 10

UPTIME
99.99 %
SPEED
612 ms
PRICE
$ 6.00/mo
TEMPLATES
7.7
FEATURES
7.9
EASE OF USE
8.9
VISIT SITEREAD REVIEW

Weebly is another great choice. This builder manages to suit both experienced users and total beginners. With it, you can create anything from a personal site to big eCommerce projects. With the convenient drag-and-drop editor it will be a breeze to build your new website.

Tomas L.
Tomas L.

The Article Author

As a marketing expert, Tomas worked with several website builders to help businesses get online. Even though he spends a lot of time writing, for him, the pen is not always mightier than the sword. That is because in his free time he likes to practice historical European martial arts. To wind down after a long day, he likes to listen to scary stories on YouTube..

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