In this post, I’m going to review and compare Wix vs GoDaddy in terms of pricing, design, performance and business features.
And to be fair, this comparison is more like a proper duel since these two website builders are so highly praised. So I may as well introduce them something like: an extremely customizable drag-and-drop editor of Wix versus an intuitive GoDaddy’s website builder with exceptional performance.
To pinpoint the pros and cons of each I went on and tried both Wix and GoDaddy.
Before starting, I only expected to find the best designs at Wix for its famed powerful editor. And then GoDaddy advertises itself as the best option for beginners, so I reckoned it to be too limited for bigger projects.
To my surprise, this research yielded some additional results.
Although Wix is the more popular website builder, GoDaddy actually outperformed it in a number of areas. I’ve already mentioned the high quality hosting services you’d get with GoDaddy builder, but there’s also a lot of value for incredibly quick setup and highly intuitive editor.
On the pricing front, GoDaddy is slightly cheaper, but Wix takes it away with an entirely free plan. Of course, that luxury has a lot of limitations, but free is free.
Talking about the design, GoDaddy definitely gets points for ease of use. Since it’s designed for a quick and efficient start, the interface is intuitive and beginner-friendly. In saying that, Wix certainly offers far better design flexibility and more powerful features.
At the same time, Wix also provides a much wider range of design templates to base your website on. I found GoDaddy’s themes to be quite basic, which I guess is a reflection of its limited website builder.
However, GoDaddy left Wix for dead in terms of performance. The website I built with Wix loaded very slowly, which worries me. On the other hand, my GoDaddy site showed both great load speeds and great server response times under high visitor numbers.
Finally, both Wix and GoDaddy offer decent business features, including an eCommerce store builder and social media integration. Wix comes out ahead here because of its more powerful online store and marketing tools, but GoDaddy doesn’t do too badly, especially when its superior customer service is taken into account.
But let’s get to these builders up close in this Wix vs GoDaddy review.
The main plans of Wix and GoDaddy website builder stay in the same range of price – the starter plans cost around $10/mo and the most popular go around $20/mo. But after looking into more details, I noticed that there is a different approach to how the plans are targeted.
First things first, Wix gets a big plus for the famous Free plan. Yes, this website builder can be used for as much as you need at no cost. And it’s completely usable even with all the limitations.
Wix has more differentiated plans that target do various users – that makes a total of eight proposals. GoDaddy keeps it simple with a narrower selection of four plans.
Let’s look through each of those plans starting with GoCetral’s offer.
GoDaddy’s website builder comes with four quite affordable plans that range from $10/month to $25/month:
Before I get into the details, though, it’s worth noting that GoDaddy provides a one-month free trial that lets you test out any of its plans.
Now, the cheapest plan, GoDaddy’s Basic, is quite competitively priced, costing just $10/month. However, it’s also quite limited – there’s not much else besides mobile optimization, the ability to connect a custom domain, and 24/7 support.
Upgrading to the Standard plan will cost you $15/month. This lets you add a PayPal button, and gives you access to decent SEO tools.
But there is a better equipped Premium plan, which only costs $20/month, and gives you access to more advanced features like email marketing tools, simple social media integration, a Google My Business listing, and the ability to take online appointments.
In my opinion, if you’re running a business website, the Premium plan would be an actual upgrade, since the slightly cheaper Standard plan doesn’t give many advantages.
Finally, GoDaddy’s most expensive subscription, the eCommerce plan, comes in at $25/month. It gives you access to everything that the Premium plan does, but it also includes a range of eCommerce tools.
It is worth noting that these prices are for standard annual subscriptions. GoDaddy will charge more if you pay on a monthly basis. Also, I’ve seen it offer pretty decent discounts in the past as well, so it’s worth keeping your eyes open and watching out for them.
Wix offers four dedicated website plans and four business and eCommerce plans. You’ll find there eight options costing between $13/month and $500/month. Unlike GoDaddy, which provides quite broad plans, Wix targets specific groups of people with each of its subscriptions.
As previously mentioned, Wix gives users access to a completely free website builder. With this, you can create and publish your own site without paying a cent. However, the Free Forever plan is limited, coming with a branded Wix subdomain, Wix advertising, and very sparse server resources.
At the cheaper end of its pricing scale, Wix offers a Combo plan for just $13/month. Basically, it lets you connect a custom domain and remove Wix advertising from your site. When you subscribe, you will also get a free domain for one year.
For me, the Unlimited plan seems to offer much better value. For just $4/month more ($17/month total), you will get unlimited bandwidth, $300 worth of ad vouchers, and Wix’s own Visitor Analytics App.
The Pro plan ($22/month) comes with even more tools. It is targeted at people who want to build a strong online brand and comes with a professionally designed logo, social media logo files, and an integrated events calendar. It also offers 20GB of storage space.
Finally, Wix’s most expensive website subscription, the VIP plan, comes in at $39/month. It gives you similar tools to the Pro plan but comes with VIP priority phone support.
Although Wix’s website specific plans are good, they are a little more expensive than GoDaddy’s. Furthermore, Wix’s eCommerce plans are a lot pricier than GoDaddy’s, but then they offer many more tools and online store features.
The Business Basic ($23/month) and Business Unlimited ($27/month) plans are similarly priced to GoDaddy’s top-end Online Store plan ($25/month). But Wix allows commission-free online payments and gives unlimited bandwidth, Google Analytics integration, and Wix’s suite of eCommerce tools.
Like the VIP plan, the Business VIP plan ($49/month) gives you access to priority support from the Wix team, along with all other eCommerce tools. Finally, Wix’s custom Enterprise subscription, which comes in at $500/month, is tailored towards the largest online stores and business owners. GoDaddy simply doesn’t offer an option like this.
Although subscription fees are the main cost when it comes to signing up with a website builder like Wix or GoDaddy, there’s a chance of some additional costs. You might also have to pay for things like a custom domain, premium plugins, or top-end themes.
On the domain front, Wix just sneaks ahead. All of its paid plans come with a free domain for the first year. Unfortunately, none of GoDaddy’s plans do.
If you decide to use GoDaddy website builder, then you will have to register your own domain. This can cost you anything from a few dollars to thousands per year, depending on the domain and extension you choose.
Meanwhile, GoDaddy doesn’t really have an app store, which means that you won’t have to worry about paying for premium apps if you use it.
Wix does give you access to a range of both free and premium apps that you can integrate with your website, adding advanced features that GoDaddy simply doesn’t offer.
Finally, neither Wix nor GoDaddy offers premium paid themes like a lot of other builders. So the design costs are zero, except if you plan on paying someone to build your site for you.
The main take-away message here is that you need to be aware of probable additional costs that aren’t obvious when you sign up for a either Wix or GoDaddy website builder.
Comparing GoDaddy vs Wix in terms of ease of use and simplicity, I could see a clear winner almost immediately. Although Wix is known for its powerful website builder, it’s actually a bit confusing at times. Meanwhile, GoDaddy is very beginner-friendly, marketing itself as one of the easiest website builders available.
Both make the sign-up process easy, and neither requires any upfront payment information. This wasn’t a surprise for Wix since it has a Free Forever plan, but a lot of providers that offer a free trial like GoDaddy’s ask for a credit card or other payment details from the get-go.
Then, I worked through the initial steps of creating a website with both providers.
GoDaddy makes things quite straightforward, with a self-explanatory questionnaire that helps its AI system put together a template for you.
First, you will be asked to specify what sort of website you want to build (your industry) and what you’re planning on calling your website. As usual, no pressure here – if you’re not sure about a name yet then don’t worry too much because you can change it later.
Once I entered the relevant information, GoDaddy immediately gave me a simple design. After this, all that was left for me to do was edit my site’s content and appearance and click publish.
Now, Wix’s sign-up includes a few slightly more in-depth questions.
Actually, I find Wix AI much more precise so the design you end up with is very close to what you want.
Wix ADI (artificial design intelligence) is comparable to the GoDaddy editor, only the latter offers just a fraction of customization abilities than that of Wix.
The process begins with a similar question – “What type of site do you want to create?”. However, there are a lot more detailed options to choose from.
But then several other questions follow.
Once you’ve chosen what sort of website you want to build, you can add different features to your site. Try and include everything you think you need, but don’t worry too much – you can always add things later.
Wix will ask you what you want to name your blog/website and will then give you the option to connect existing domains and social media accounts.
Following this, you will be asked to pick a theme style that you think suits your design vision.
Then, combining all the info, Wix ADI will provide a few homepage options for you to choose from. I’ve built a few websites with Wix ADI now, and I’ve always been impressed with the choices I’ve had here.
Once you’ve selected a template you will be taken to the ADI editing interface, where you can customize most aspects of your site’s design.
But the AI is just one of two options when building a website with Wix. If you want the full design flexibility and customization options, then go for Wix Editor.
This is what I started with.
So, first I had to pick a rough topic of my website.
Then I was given access to a great range of free website templates. I was pleased how each of them had a high-quality design and functionality. You could think that having a great number of free templates end up with cutting corners at one point or another. But Wix maintains high standards.
After choosing one I was taken straight to the editing dashboard.
So, comparing Wix and GoDaddy, there are actually three ways of building a website. And to sum up, signing up for and starting to build a new GoDaddy website took me all of 30 seconds.
Starting a new site with the Wix Editor involved a similar process, and didn’t take much longer. And the Wix ADI uses a much more in-depth questionnaire which took me about 10 minutes to work through.
Building websites was a very different experience with Wix and GoDaddy.
I found GoDaddy’s builder a lot more basic, but it was certainly easier to use than the complex and sometimes confusing Wix Editor.
At first glance, the Wix Editor’s interface appeared quite simple. Sure, there are a lot of elements to get your head around, but most things seem pretty self-explanatory, right?
Unfortunately, this isn’t the case.
I found that the sheer number of customization options that Wix provides makes it quite confusing. And on top of this, it can be a bit slow and laggy at times, which is something that I find quite frustrating.
Therefore I appreciate that Wix introduces its editor and walks you through a short tour when you start your first website.
The welcoming video is quite helpful and it gives you enough information to get started – as long as you’re willing to put in a bit of time and effort.
Although the number of options that the Wix editor offers can make it a little confusing and hard to use, they are also what gives it the power that it’s famous for.
My favorite thing is the fact that Wix doesn’t confine you to any pre-coded layout. You can drag and drop elements with pixel-perfect precision into any position that you want.
However, the downside to this is that your site can become messy, fast. Especially if you don’t have a lot of design skills. Unlike GoDaddy, which keeps things looking neat all the time, Wix offers no protection against things like:
But, Wix can work if you’re willing to spend a bit of time to get your design right.
The menu on the left of the editing dashboard makes it easy to add pretty much anything you want to your site, including various eCommerce and business features.
The same menu also lets you add and manage pages, change your website’s background, install new apps, and look after your blog, among other things.
Similarly, the menu on the right of the screen lets you edit each individual element.
Using it, you can change things like element size, position, and orientation. More in-depth editing options are available when you click on an element, allowing you to change colors, fonts, borders, and more.
I also like the fact that Wix lets you edit the mobile version of your website independent of your desktop version. This lets you add or remove elements, change the order in which things are displayed, and include mobile-specific features.
Finally, Wix lets experienced designers and web developers really fine-tune their web site’s content and appearance through the “dev mode” interface.
Using this, you can add to and edit your site’s code, create new back-end modules, and manage your site’s databases, among other things.
Once I had finished working through the Wix Editor, I had a quick look at the Wix ADI customization interface.
Basically, it’s a simpler version of the Wix Editor which doesn’t offer anywhere near the same number of design tools.
However, it is a lot easier to use.
Instead of being able to drag and drop elements wherever you want, with Wix ADI you will be confined to a set layout. Sure, you can reorder things, but you can’t customize down to the pixel level.
I actually like this as it leaves a lot less room for error. And being similar GoDaddy website builder editing style, it still remains a lot more powerful.
One important thing that I should mention is that you can edit your Wix ADI website with the Wix Editor if you’d like to. However, once you’ve made changes using the Editor, you won’t be able to go back to the ADI interface without losing these changes.
From what I saw, Wix performs very well on the customization and design potential fronts. However, I certainly didn’t find the Wix Editor very easy to use. The Wix ADI interface was quite intuitive and easy to get started with but is a lot more limited.
On the other hand, GoDaddy offers very limited customization potential but is much more beginner-friendly.
Even the quickest glance at the GoDaddy website builder shows that it’s a lot simpler and more basic than Wix’s.
It only offers one customization menu with four different choices, which means that it’s virtually impossible for web design novices to get lost.
To start with, I tried to customize my site’s general design.
First of all, you can always change the theme. No content would be lost as the GoDaddy website builder works by strict content boxes that can be converted to a different theme.
The ‘Theme’ menu also gives you options to set your site’s default color and font settings.
However, they are limited once again. You can only choose one color – which will apply to things like buttons and menu icons – and there aren’t very many fonts to choose from.
The “pages and sections” menu gives you a few more options, but it’s still pretty basic.
Really, all it lets you do is manage your site’s pages. It allows adding and removing sections on each page easily, but these sections themselves aren’t customizable at all.
Finally, the “settings” menu gives you access to things like SEO tools, social media integration, and Google Analytics.
Even here the tools are quite limited. It’s narrowed down to the most basic things: add social accounts, describe the site for SEO, set up general analytics or allow tracking with cookies.
However, I found that they were good enough for simple websites. If you’re not into digging all the possible SEO details and underwiring the website traffic data, then probably you don’t even want to have a complicated menu with all that. Therefore, you get a very intuitive and beginner-friendly settings menu to cover the main things.
Things don’t get any harder when it comes to actually editing the content of your GoDaddy website.
Clicking on the element you want to change will bring up an editing panel on the right-hand side of the page.
As you can see, the customization options are very limited, but it’s also very intuitive and understandable.
All things considered, GoDaddy definitely comes out ahead of Wix if we compare them purely in terms of how beginner-friendly and easy to use they are.
Wix is an industry leader when it comes to attractive designs and pre-built templates, while GoDaddy focuses more on simplicity and beginner-friendly themes. Comparing GoDaddy vs Wix in terms of their design features was interesting, but Wix came out a clear winner.
One of the main reasons for this is the huge range of appealing design templates that Wix offers. Developers can choose from any one of hundreds of free, professionally designed themes to base their website on.
Along with this, Wix also lets users customize every aspect of their site’s design. This means that you won’t be confined in any way by the design template that you choose.
It’s also worth noting that Wix gives you the option of starting with a blank canvas so that you can build your website from the ground up.
However, Wix does have one pretty big flaw. You won’t be able to change your website’s template once you’ve started editing. This means that if you want to redesign your site in the future, you will pretty much have to start from scratch.
Meanwhile, GoDaddy doesn’t provide anywhere near the same level of professional design or choice in its theme library. For example, it only has 21 online store templates, despite dedicating it’s most expensive pricing plan to eCommerce.
As you can imagine, this lack of choice can become quite limiting, especially when it’s combined with the relatively weak GoDaddy website builder.
As a side note, it’s worth knowing that, unlike Wix, GoDaddy does let you switch themes after you’ve started editing your site. But, this relatively minor feature doesn’t even come close to compensating for the overall lack of choice that it provides.
As you can see, there’s really no competition when choosing between Wix and GoDaddy in terms of the design templates and themes they offer.
To complete this part of my comparison between GoDaddy vs Wix I had a quick look around the internet to see if I could find any examples of sites built with either provider.
As you can imagine, Wix excelled, with hundreds of attractive examples to choose from. But, I was actually pretty impressed with a lot of the sites built with GoDaddy as well.
One of my favorite examples of a well-built Wix site is Copper Bay Candles, a small, UK-based online store. It really stood out to me because of its simple yet attractive design.
I also loved the design of the Kome Waza restaurant website. It couples high-quality food photography with an attractive layout and premium written content to really draw its visitors in. I’ll be honest, if I lived in New York I probably would have visited the restaurant after looking at their website!
On the other hand, I expected any example websites built with GoDaddy to be a bit simplistic and nowhere near as well designed as those from Wix. I was wrong.
Here is a good example – the website of Phat Bird. It’s a fried chicken restaurant in LA that accepts online orders.
The website is definitely aesthetic and functions smoothly. It maintains clear and uncomplicated navigation with all the important details up front: what’s on the menu, how and where to order, social media buttons and so on.
Another example is a simplistic artist’s portfolio website. Jules Art&Design website is focused on showcasing the artwork while also giving clear contact info to make purchases.
And GoDaddy’s website builder completes this task brilliantly.
Worth noting, that even being full of high-quality images, the pages load rapidly. Anyone with a content-heavy page would value this merit.
From what I found, both Wix and GoDaddy are capable of building very attractive websites. Both builders effectively although the GoDaddy builder excels simplistic to-the-point websites while Wix can offer complex navigation and personalization.
All things considered, I’d recommend Wix for people who want to build a highly customized website with a lot of content or advanced features. On the other hand, GoDaddy is great for those who just want to get online, but who aren’t too worried about their exact website design.
Wix and GoDaddy both excel in terms of the business features they offer, but for different reasons. Wix makes it possible for business owners to build and manage their dream site without special knowledge, while GoDaddy provides very efficient website solutions for time-strapped small businesses.
On one hand, Wix really brings a lot to the table. It comes with a wide range of business features, including quite powerful eCommerce and online payment solutions. It also lets business owners integrate things like online booking, event management, and attractive portfolios to showcase their services.
On the other hand, GoDaddy’s strengths lie in its simplicity. It provides more basic versions of a lot of the features that Wix offers, including simple store integrations and online booking systems. Also, GoDaddy gives you access to niche-specific elements like restaurant menus and music players.
Both GoDaddy and Wix offer some level of eCommerce, with everything you need to start a simple online store. However, the tools and the depth of the features that they offer vary significantly.
Once again, GoDaddy focuses on keeping things easily manageable for even the most inexperienced website owners. It lets you set up an online store in next to no time, but it does have its limitations when it comes to customization and scalability.
In saying that, I have found GoDaddy very useful for small online stores.
You can start selling for just $25/month with the Online Store plan, and you can list up to 5,000 products.
Similarly, GoDaddy lets you integrate most mainstream payment solutions and comes with some great marketing tools. And, all of GoDaddy’s online stores are fully mobile optimized and responsive, which is essential in the modern world of smartphones and tablets.
On the other hand, Wix offers much more complex eCommerce solutions.
Although it still doesn’t come close to dedicated online store builders like Shopify, it’s certainly more efficient and scalable than GoDaddy.
One of the main things that I like about Wix is that it lets you integrate your store with external marketplaces like eBay and Amazon. This way multi-channel selling becomes quite easy.
It also comes with some great dropshipping tools if that’s the type of store you’d like to build.
Wix also offers a lot more design flexibility than GoDaddy, as you’ve probably come to expect. For starters, it comes with over 500 fully responsive online store templates, compared to fewer than 30 from GoDaddy.
All things considered, I’d think carefully before using GoDaddy to build an online store. If you just want to sell a few things on your website, GoDaddy has decent enough store features. Otherwise, I’d probably go with Wix. It could even be worth considering a dedicated eCommerce builder like Shopify or Volusion.
Like most website builders, Wix and GoDaddy both offer some impressive marketing features. They both let you add at least basic SEO data to your site, and both make social media integration quite straightforward.
For such a simple website builder, GoDaddy actually does a pretty good job on the marketing front.
It lets you link your social media accounts to your site and manage things like Facebook reviews from your website dashboard while streamlining basic SEO and email marketing.
GoDaddy also offers some great analytics tools that you can use to inform your marketing decisions.
On the other hand, Wix comes with a much more advanced email marketing platform and stronger SEO tools. Its email marketing interface lets you create highly customized emails to promote your business.
Similarly, Wix also lets you integrate your social media and Google Analytics accounts.
One thing that I will note is that the tendency of Wix websites to perform rather poorly will probably impact your SEO efforts.
Testing the performance of GoDaddy vs Wix showed very different results. Since GoDaddy is one of the world’s leading hosting providers, I expected it to excel here – that’s precisely what happened.
I used two industry-accepted tests to gauge the performance of both GoDaddy and Wix. First, I ran a GTmetrix load speed test, which takes into account things like page load times and the quality of code files.
As expected, the GTmetrix test returned excellent results for my GoDaddy website.
The PageSpeed score of 98% and the YSlow score of 95% are both excellent, suggesting that my site is very well optimized. This assumption is supported by the fact that it only took 1.8 seconds to load.
On the other hand, the site I built with Wix performed terribly here.
Although the PageSpeed score of 81% isn’t too bad, the load time of 14.1s is horrific. I mean, no one is going to stick around for 15s waiting for a website to load, and I’d expect a very high bounce rate with a site like this.
This slow load time contributed in part to the low YSlow score of 64%, which is well below average. This also suggests that Wix’s code files aren’t very well compiled or optimized.
Following this, I ran a LoadImpact performance test to gauge the impact of high visitor loads on sites built with both Wix and GoDaddy. The test subjected each of my websites to 50 virtual users for a period of ten minutes (green line in the images below) and monitored the server response times (blue line).
As you can see, the website I built with GoDaddy performed quite well.
Base response times hovered around 15-20ms, with a few peaks to around 100ms. This is still quite fast and nothing to be worried about.
Surprisingly, my Wix website actually gave quite similar results.
Again, base response times sat around 10-20ms, with a few small spikes that didn’t even reach 50ms.
This tells me that, although my Wix website’s load speeds are ridiculously slow, at least it’s hosted on decent servers which are probably quite reliable.
If you’re a novice website builder without a lot of development or design experience, a lot can go wrong. It’s therefore important to compare Wix vs GoDaddy in terms of their customer service. GoDaddy has a reputation for excellent service, but does Wix compare?
First, it’s important to note that GoDaddy uses both online live chat and 24/7 phone support. It doesn’t offer any sort of email or online ticket submission, but I wouldn’t be too worried about this.
I tested out GoDaddy’s online live chat, and to say I was impressed would be an understatement. I was connected with an agent within a few seconds and had my questions answered quickly and concisely.
At the same time, GoDaddy’s global phone support is just as good.
It has support teams in 51 different countries across the world. Most of these offer 24/7 assistance, providing fast and efficient resolutions to any problems you might come across.
Meanwhile, Wix also provides quite a good customer support services. English language phone support is available 24/7 for problems related to billing, domains, live websites, accounts, mailboxes, and settings.
However, you can’t actually call the Wix team directly. Instead, you need to make sure that you’re logged into your Wix account on a computer, where you can request a callback.
Unfortunately, the waiting times for these calls can vary, so you won’t always be able to get in contact with support immediately.
If priority service is important to you, I’d recommend signing up for either the VIP or the VIP Business plan, which both offer VIP support.
Phone support is also available in French, Italian, Portuguese, and Spanish at certain times of the day.
Although Wix’s live support isn’t as good as GoDaddy’s, it does provide a huge number of tutorials and how-to articles that you can access through the Help Center.
I’ve only actually had to use phone support on a handful of occasions because I’ve almost always found answers to my questions here.
Comparing Wix vs GoDaddy has shown that both are high-quality website builders. Wix offers a powerful editor and great design flexibility and is better for those who are willing to put a bit of time into developing their site. On the other hand, GoDaddy is intuitive and great for beginners.
For me, Wix really excels on the customization front, but its website builder is a bit confusing and could be hard for beginners to use. It offers decent eCommerce features but doesn’t quite compare with industry leaders like Shopify. Also, Wix is the better choice for those who want to build larger, more scalable sites – GoDaddy websites don’t scale well at all.
However, GoDaddy’s website builder really does make it possible to get your site online in the space of a few hours. It also comes with great performance and some of the best customer support services that I’ve seen.
Ultimately, these builders are made for different users: you should use Wix for most websites, especially if you want to include advanced features. GoDaddy’s website builder is good, but it should only be considered for building simple websites without a lot of content. I wouldn’t recommend it for online stores.
Ultimately, these builders are made for different users: you should use Wix for most websites, especially if you want to include advanced features. GoDaddy’s website builder is good, but it should only be considered for building simple websites without a lot of content. I wouldn’t recommend it for online stores.
As always, make sure that you do your own research and consider a few of the alternatives listed below before choosing to use either Wix or GoDaddy – or any other website builder.
Although GoDaddy and Wix are both leaders in the website building industry, there are plenty of other options out there. Before you settle on either Wix or GoDaddy I’d recommend at least checking out the alternatives below:
Shopify is a great alternative for people who want to focus on eCommerce. Although Wix and GoDaddy offer eCommerce features, they simply don’t offer the same level of online selling tools like Shopify.
Site123 is a decent alternative to GoDaddy for people who want to build a simple website without investing a lot of time or resources. Unlike GoDaddy, it offers a usable free forever plan.
If you plan on focusing on blogging then I personally wouldn’t use either GoDaddy or Wix. Instead, I’d build my website with WordPress.com, which remains arguably the world’s best blogging platform.
Like Wix, Weebly is famous for its industry-leading design templates and powerful drag-and-drop website builder. It doesn’t offer the same design flexibility as Wix, but it’s more beginner-friendly and provides stronger eCommerce features.