In this Wix vs Squarespace comparison, I will evaluate both website builders on design, ease of use, business features, pricing, and a lot more – to determine which is the best for you.
Wix and Squarespace are two incredibly popular website builders, allowing you to make a beautiful, functional website in a matter of minutes.
But naturally – you have to choose one.
And with both of them having their advantages and disadvantages, it can be a little bit tricky. So, in order to find out whether Wix or Squarespace is the better builder, I took both platforms for in-depth test drives. What did I find?
The two services offer highly competitive pricing and features, including excellent eCommerce functionality. But there are some key differences.
Wix allows virtually unlimited customization, but can feel overwhelming and chaotic for it. The editor may take a little getting used to – but it’s a rewarding process that won’t take all that long.
Meanwhile, Squarespace gives users a more limited, but highly curated website building experience. It’s much easier for the beginners to get started, but once the novelty wears off, the editing process may start feeling a little bit restrictive.
That said, I ultimately liked the Wix site editor a little bit better. It offers a cleaner menu layout and the ability to place your content on the page however you like. While Squarespace…simply didn’t.
Luckily enough, you may not even want to, because Squarespace offers a great library of extraordinary themes.
For business users, it’s hard to choose a winner, as a lot depends on the personal goals of your website. For instance, Wix has plenty of great applications that give your website a lot of extra potential.
While Squarespace definitely wins out if you want to add a blog to your website. The integrated blog editor is seamless and intuitive, and the galleries are also much nicer than those available in Wix, making Squarespace a better option for sharing your thoughts and pictures.
Overall – there’s a lot to run through and I’m just getting started. Here’s my (pretty in-depth) comparison of Wix vs Squarespace.
Wix and Squarespace cost quite similarly, but they offer slightly different features in their pricing tiers. Squarespace allows you to build a basic website for $12 per month with unlimited bandwidth and storage. Wix plans start at $13 per month, but unlimited bandwidth costs $17 per month and storage is always capped.
Let’s dive into pricing options for basic websites first. Squarespace keeps things simple, offering just one plan that includes unlimited bandwidth and storage for $12 per month (paid annually). Note that in the cheapest plan, your Squarespace interface is slightly limited in that you can’t access your theme’s code and you can only have two contributors on your website.
Wix basic websites range in price from $13 per month to $39 per month. There are no limitations on your access to the Wix site editor, but you’ll need a $17 per month ‘Unlimited’ plan to get unlimited bandwidth.
Unfortunately, no basic Wix plan includes unlimited content storage — the best you get is 20 GB of storage for $22 per month (but that should be more than enough).
When it comes to eCommerce, Wix is definitely cheaper than Squarespace. Even if that may not be obvious from the first look.
Squarespace’s ‘Business’ plan costs just $18 per month, but add in a 3% commission on sales and that price is deceptively low for most online stores.
Selling for only $200 a month? This immediately makes your plan cost $24 already.
Doing a bit better at $2000 a month? The price jumps to a whopping $78 a month.
Really, most business owners will need to opt instead for a $26 per month ‘Basic Commerce’ plan that removes this fee.
And just like that, this plan is more expensive than Wix’s similar ‘Business Basic’ plan for $23 per month, that’s entirely commission-free.
Importantly, Squarespace’s simplified plan structure means that you need to jump up to a $40 per month ‘Advanced Commerce’ plan for the most advanced selling features. This includes abandoned cart recovery, selling subscriptions, and creating advanced shipping options and advanced discounts for your store.
Meanwhile, all of these features are standard in Wix’s ‘Business Basic’ plan.
If you’re not interested in paying money altogether – there’s a clear winner for you as well.
Wix offers a free plan to get you started building a website, but it comes with serious limitations. The most important is that you can’t add your own domain to your website. You’ll also see ads to upgrade to a paid plan.
But a limited free plan is better than no plan. Squarespace doesn’t have one – all it offers is a limited 30-day trial, and after it finishes – you’ll have to pay up.
Wix and Squarespace are quite different when it comes to ease of use and customization. Wix gives you a simple menu layout and virtually limitless possibilities. Squarespace offers a more curated experience with a labyrinth of menus.
Which one’s easier to use? They’re both pretty simple – but Wix has just a couple more aces up its sleeve.
I found that both Wix and Squarespace make it extremely simple to get started building a website. Essentially, all you need to do is choose a theme, and you’ll be taken to the site editor from there.
It’s worth noting that for both Wix and Squarespace, your choice of template matters a lot. Both Wix and Squarespace do not allow you to switch your website’s template and keep the customizations made.
This was perhaps my biggest complaint about either platform, since it forces you to commit to a template before you really know what your site will look like
One thing that could influence your decision whether to use Wix or Squarespace is that Wix also offers an AI-based website builder. Wix ADI (Artificial Design Intelligence) asks you some basic questions about what your website will be used for and offers a basic few options for its layout. From that, the builder will automatically launch a customized website for you.
I thought Wix ADI was a neat feature, but it’s not the serious, highly-customizable business builder that I turn to Squarespace or Wix for in the first place. If you build your website with Wix ADI, your customization options in the site editor are severely limited compared to the standard Wix builder. I found that the AI-based designer is mostly useful for getting a simple website up and running quickly.
That being said Wix ADI, Wix ADI is definitely the easiest way to get started.
The site editors in Wix and Squarespace each have advantages and disadvantages. Both require a bit of a learning curve since there are a huge number of menus and options for creating your website. Ultimately, I felt that the Wix editor provides more flexibility, making it the more powerful option here.
However, the Squarespace editor makes it much faster and simpler to customize your theme. It’s a game of personal choices here.
The Wix and Squarespace site editors are laid out in completely different ways. Squarespace doesn’t have a dashboard where you can change general things about your website and then move to a visual editor.
Instead, all of your options are displayed in a series of menus on the left-hand side of the screen. This is nice because it means you don’t have to switch back and forth between the site editor and a dashboard.
But, the menus can be a labyrinth to navigate if you’re looking for a specific setting. As I got deeper into creating a Squarespace website, I found the menu design to be the single biggest hindrance to my progress. With so many things in one place, it can get just a tiny little bit confusing.
Wix, on the other hand, uses a traditional dashboard. It seemed crowded and chaotic looking, which turned me off at first. But after playing around with Wix for a while, I found that the dashboard ensured that the site editing and site backend features are thoroughly separated. Ultimately, that made it easier for me to find the settings I needed for any particular task.
More importantly, it frees up the site editor menu in Wix. I found that it was far easier to add and edit content and to move between pages in the Wix editor because site-wide settings, eCommerce settings, and other complex functions were relegated to the dashboard.
In the end, Squarespace’s labyrinth of options is the number one thing that makes me lean toward Wix for ease of use.
Wix and Squarespace also deal with content differently. Squarespace elements are relatively easy to edit directly. For advanced options, each text box can open up a pop up with multiple pages of settings. This was nice initially because it made it easier to figure out what each element was capable of.
But once I got my footing in the editor I found that the pop-up settings menu increased the time it took to make changes. When changing a lot of things at once, it turns into quite an elaborate process.
In Wix, the menu options are accessible immediately when you click on an element. This was severely confusing at first — I felt like I would never get the hang of the Wix editor — but after a while I found that it sped up the editing process.
Both Wix and Squarespace support adding custom code to your website. Squarespace makes adding code easier, while Wix offers a much more in-depth interface for advanced website creators.
In Squarespace, there are simple options to add header and footer code to every page and to add HTML or CSS to your theme. The code editor is essentially just a text box with alerts for basic things like unclosed tags, so don’t expect a full development environment.
Still, I actually liked this because it encourages people to create code for various Squarespace themes and put it online for people to use. It was easy to find free code for making basic adjustments, such as adding images with a before and after slider, for most themes.
Wix takes a much more serious approach to coding. Corvid by Wix is a full-blown interactive development environment baked into the site editor. You can access any of the code underlying your theme or content elements and have full freedom to modify it. While this is great for website developers, Corvid will be too complicated for regular website designers to want to play with it very much.
If you’re using Squarespace or Wix for eCommerce, either platform makes it simple to create an online store. In fact, I found that the process and available options for product creation are largely similar between the two platforms. Both builders have a dedicated page, complete with its own menus, for designing a new product and adding it to your store.
Perhaps unsurprisingly, Squarespace offers a cleaner experience for designing product offerings. Options are separated into self-descriptive tabs, which made it significantly easier for me to find what I needed when creating a product.
Although all of the same functionality is there in Wix, I had to search through an overcrowded page to find the options I wanted.
There is one very important difference to note between Wix vs Squarespace for product design. In Wix, when you define variants, all of your variants need to be available in every category option. For example, if you have multiple colors and multiple sizes, every color must be available in every size or set to ‘Out of Stock’ using the inventory management. In Squarespace, you can define exactly which combinations of variants are available.
Both Squarespace and Wix are known for great designs – and for a reason. Squarespace especially excels here, as its templates are immaculately designed and the platform makes it easy to create appealing content that matches your theme. Wix has the advantage of allowing complete freedom in the design process – but it misses out on starting designs to Squarespace.
It’s tough to say whether Wix or Squarespace wins out for design prowess. Best I can do, is tell you what they both have – so you can choose yourself!
For one, I absolutely love Squarespace’s content elements and the ease with which you can create a single, unified style across your website.
However, I also love the fact that you can move content anywhere on the page using Wix.
No such freedom in Squarespace, you’re limited to a grid pattern.
While I’d love to see Squarespace offer the ability to place content elements wherever you’d like, I think such a system makes it very useful for beginners. At the same time, Wix allows you to do pretty much anything you want – making it a better choice for those looking to flex their design muscles.
At the end of the day, it’s all about your personal choice.
One of the biggest differences between the Wix and Squarespace editors is how they allow you to place content on the page. This is where Wix really shines for me, and likely for any other advanced website designers out there.
Wix lets you place content anywhere on the page, including on top of existing elements. A grid and snap-to-content feature allows you to create a clean layout seamlessly, but you also aren’t limited to a content grid. Even better, the Wix editor lets you drag the corner of an element to resize it to fit any space you want.
Going from Wix to Squarespace and losing that freedom is a little bit maddening.
Squarespace only allows you to place content in a grid layout — you can forget about having elements overlapping one another to create a unique visual effect.
In addition, resizing content elements is anything but flexible. Containers can only be expanded or shrunk in large intervals.
Guess that’s the sacrifice you have to make for design.
Wix definitely had a better overall diversity of content elements compared to Squarespace. For example, there are literally hundreds of styles of buttons in Wix, whereas in Squarespace there are just a few. Wix also has elements for simple vector graphics, user input text boxes, and numerous types of galleries.
That said, Wix’s element offerings felt a little spray-and-pray to me. The elements don’t necessarily match your theme or one another, so you need to spend quite a while trying to customize each and every element to create a cohesive appearance for your site.
The sheer number of elements is also counterproductive in a way, since it can lead to decision paralysis when you’re faced with a blank website.
In that light, I think there’s a lot to be said for Squarespace’s content elements. There aren’t hundreds of choices for every element like in Wix, but the choices you do have are stylish and functional. Clearly, the designers at Squarespace put a lot of thought into the elements that come with each theme and the customization options you have for them.
I think it’s worthwhile to highlight the galleries in Squarespace in particular. They are downright gorgeous. If you need to display visual content like photography, menus, or art on your website, Squarespace galleries blow the options from Wix out of the water.
Squarespace also offers a number of very appealing options for displaying images with text and it doesn’t take any effort to match these with your theme.
Wix gives you the ingredients. Squarespace gives you a ready-made gourmet meal.
Another important difference between the Squarespace vs Wix editors is how they work for customizing your chosen theme. This is significantly easier in Squarespace, which offers straightforward options for changing your site-wide settings in a single menu. You can even click on an element or theme aspect, and the theme menu will jump to the settings for that item.
Customizing your entire site with Wix is much more time-consuming. There really aren’t site-wide settings for most things, so if you want your fonts and element colors to match across your pages you’ll need to edit the settings for everything individually. That means that if you’re not careful, it’s easy to end up with site pages that don’t converge on a single aesthetic at all.
Squarespace offers around 70 themes, while Wix offers more than 500. So Wix must win this category, right? Well, it’s more complicated than that.
Squarespace’s templates are unparalleled among website builders, and I’d argue in favor of them over Wix’s starter designs.
Squarespace built its reputation as the platform of choice for designers on the back of its theme offerings. While there are only around 70 themes, the attention to detail within each one is incredible. The menus, images, and fonts all blend together to create a stunning aesthetic. Simply put, I think you’d be hard-pressed to find a website builder with a more impressive set of themes for its users.
That’s not to put Wix’s themes down by any means. The platform’s more than 500 themes are very strong as well, although they’re not quite at Squarespace’s level. They just don’t pop to the same degree, and having more theme doesn’t exactly help with getting your website started quickly.
As I covered before though – there’s so much more freedom in Wix. So it’ll be up to you to turn a Wix template into something that would make even Squarespace jealous.
Both Squarespace and Wix designed their themes around specific industries, which makes it easier to find a starting point for your website. You can also search for keywords in either platform to find themes that match a specific aesthetic. With 500 options, it’s no surprise that Wix has more options for each industry.
One thing to keep in mind about Squarespace themes is that the industry-specific design matters a lot. Restaurant themes come with pages for menus, for example, while photography themes come with specialized gallery pages not available in every theme. In addition, themes are grouped into ‘families,’ each of which has a different underlying code structure that can impact any CSS you want to add later.
A major complaint I have about both Squarespace and Wix is that you can’t change the theme of your website. In Wix, it’s not allowed at all, and in Squarespace, you’ll lose all of your customizations. This is more of an issue in Squarespace, since themes have significantly different properties and the code editor is more limited in scope. However, Wix is constantly adding new templates, and current users can’t really take advantage of them – unless they make a new website and basically copy the content from their previous one.
Both Squarespace and Wix are extremely strong options for business owners. Wix offers slightly better features for eCommerce and app integrations for customer analytics. Meanwhile, Squarespace has a built-in analytics dashboard and much nicer blogs. The two platforms also compete closely on marketing features, customer management, and SEO.
When it comes to choosing Wix or Squarespace for eCommerce, I give the nod towards Wix – its very advanced online store plans are cheaper. What I really like about Wix is that very advanced selling features are standard with every online store plan. Abandoned cart recovery, advanced shipping calculators, gift cards, and the ability to sell subscriptions all come with Wix business plans.
All of these features are also available in Squarespace. But, you’ll have to pay for the ‘Advanced Commerce’ plan. If you’re willing to shell out $40 per month for a Squarespace plan (as opposed to $23/month for Wix), then the eCommerce features are almost indistinguishable between the two platforms.
But there’s still one specific feature that I think stands out in Wix.
And that’s selling bookings. With Wix, you can actually add a bookings calendar directly to your site and assign different staff members to it. That’s ideal for doctors’ offices, massage parlors, trainers, and so many more businesses, since it lets your customers see when their favorite staff member is available and book them directly.
On marketing and customer management, Wix and Squarespace are closely matched. Both platforms provide you with a business email at your domain, and you can create email marketing campaigns around any product. The email builders work just like the site builders, so once again you have slightly more design flexibility in Wix.
The two eCommerce builders also allow you to seamlessly migrate your products to Facebook and Instagram to expand your store’s reach. I found that it was easier to promote your entire site with Squarespace since there’s a dedicated ‘Marketing’ menu. On Wix, it’s faster and simpler to create ads around a single product.
Ultimately, I was very happy with both Wix and Squarespace for eCommerce. In addition to everything I mentioned above, inventory tracking is standard on both platforms. Plus, it’s easy to keep customers on your own domain during checkout.
Until recently, Wix had the upper hand in helping your site be found by search engines. But Squarespace recently overhauled the platform’s SEO capabilities, and I found myself thoroughly impressed by the changes.
The platforms allow you to control the title and description not only for your site, but also for every page and every product in your online store. That’s a major deal for businesses, since it means that potential customers can go right from a Google search to your product page with just a single click.
However, Wix still has a slight edge on product SEO because it allows you to add custom meta tags in addition to product descriptions and images. But overall, comparing the features of both the products, I would say that Squarespace and Wix are neck-and-neck for SEO.
When it comes to analyzing your site traffic and customers, I felt like Wix has a slight edge. Squarespace has a very useful integrated analytics dashboard, but Wix gives you access to app integrations that can vastly improve your analysis potential. Of course, both platforms offer access to Google Analytics.
I started off by exploring the capabilities of Squarespace’s native analytics dashboards. The interface is extremely simple to navigate and I really appreciated the data visualizations. I thought they were easy to interpret and gave you nice slices of information, such as where your customers are located and how they’re finding your website.
However, I was disappointed to find that Squarespace doesn’t let you download your analytics data. That means you can’t plug it into Excel or another program to take your analysis to the next level.
In Wix, there is no integrated analytics dashboard. Instead, there’s the ‘Visitor Analytics’ app, which costs $4.99 per month (paid annually) if you want the same kind of data that’s available with Squarespace’s native analytics. Even then, I didn’t think the bar graph visualizations that were available in this app were all that great.
But the reason I tip my hat towards Wix for analytics is that there are six other apps available specifically for analytics. Of these, one is focused specifically on helping you hone your site’s SEO, while another is designed around using data to improve your product funnel. The fact that Wix has app integrations at all means that more analytics apps are likely in the future, too.
When it’s about the analytics, Squarespace deals better with the basics – but Wix has a higher ceiling.
When it comes to starting a blog for your business, Squarespace is easily the better platform. Squarespace’s blog post editor works in the same way as the rest of the site builder, which means you can add just about any content elements to your blog post. This means that your blog posts can pop with stylish content just like Squarespace pages.
In Wix, the post editor is a much simpler text editor that bears little resemblance to the Wix site editor. You can add images, galleries, and videos, but there’s no ability to drag and drop content or access the hundreds of elements available in the page builder. To me, Wix blog posts look a lot like Medium posts — nice, but somewhat bland.
The performance of both website builder isn’t greatt – neither Squarespace nor Wix create fast-loading websites. While most visitors may not notice slow loading speeds, this can potentially be a serious issue for larger websites and eCommerce stores
I tested Squarespace and Wix websites using GTMetrix (for website optimization) and LoadImpact (for server capabilities). What I found is that Wix took a whopping 11.3 seconds to fully load my website.
GTMetrix gave it a PageSpeed score of 82% and a YSlow score of 82%. The culprit appears to be poor image optimization, which is likely a result of the images used in Wix themes. Ideally, this could be improved by carefully shrinking your images before uploading them to your website.
However, not everything was that bad.
While both Wix and Squarespace fail the performance evaluations, they certainly pass the eye test. Websites from both platforms load fairly quickly for a regular user.
Now – time to see how both of these builders deal with more visitors coming to one website.
And good news everyone, both of them are doing fairly well. On Squarespace, the time it takes for a server to respond (blue line) is very low, even with constantly increasing users (green line). Only once during the testing process server flinched a little bit. And even then it was a delay of just under 400 milliseconds.
And Wix is virtually the same – just without the small spike.
If you need a personal website, Squarespace is slightly cheaper and you aren’t faced with quite as much decision paralysis as with Wix. Plus, Squarespace offers a better suite of tools for blogging.
That said, things are more complicated if you’re a serious web designer. I liked Wix’s site editor somewhat better than Squarespace’s editor. It allows you to place content anywhere on the page and there are hundreds of content elements to choose from. However, I was disappointed that creating consistent styles across your website can be extremely time-consuming with Wix.
Both platforms offer incredible tools for eCommerce, including email marketing features, inventory tracking, abandoned cart recovery, discounts, and detailed product design interfaces. But Wix makes all of these features available for a much lower price.
Ultimately, it’s hard to go wrong when choosing between Squarespace vs Wix. They’re both excellent website builders with industry-leading features. Whether you need a website for personal use, promoting a business, or selling products and services online, Wix and Squarespace can help you build it.
I’m a big fan of both Wix and Squarespace. But if you’re looking for a cheaper alternative or a more niche platform rather than a do-it-all behemoth, there are a number of other good options out there to consider.
If Wix and Squarespace are simply too overwhelming for you, consider SITE123. This platform offers a streamlined site editor that trades away customization in favor of ease of use. With SITE123, you can get a basic website up and running in less than an hour. And you can use it to sell online – at a much lower free than both Squarespace and Wix.
Weebly is an all-in-one website builder, just like Wix and Squarespace. But its difference is that it focuses heavily on eCommerce. Sure, the site editor isn’t nearly as capable, but Weebly also costs just a fraction of what Wix and Squarespace charge for building your website. For business owners, Weebly’s eCommerce features are extremely competitive.
If you’re primarily focused on eCommerce and prioritize advanced selling and analytics features over fancy bells and whistles, check out Shopify. This platform is entirely focused on helping you sell products and services. It’s a platform of choice for many major businesses, and together with a massive app store, includes nearly every online shop features imagineable.