In this Wix vs WordPress comparison, I’ll be looking at these two website building solutions – highlight their similarities, differences, and help you choose the best option for your website.
Comparing WordPress vs Wix is like comparing apples and oranges. When it comes down to it, they are very different website building platforms that are each suited to people with different needs.
On one hand, Wix is an industry-leading drag-and-drop website builder that offers out-of-the-box solutions. On the other hand, WordPress is the world’s most popular content management system (CMS), and it powers over a third of the internet’s websites.
Before I go too far, I think that it’s important to specify that I’m talking about the self-hosted WordPress.org platform in this article, not the WordPress.com website builder.
WordPress.org is essentially an open-source software package that gives people a platform to build powerful, high-performance websites. It comes with a huge range of plugins, a great template library, and unrivaled design flexibility.
However, WordPress.com is a website builder similar to Wix. It also offers great plugin and template libraries, but it’s nowhere near as flexible.
Keeping this in mind, let’s get back to Wix vs WordPress. Since they are such different platforms, it’s hard to say that one is “better” than the other. I’ve therefore completed this comparison with the aim of helping you decide which one is more suited to your needs, rather than determining which is better in general.
Wix offers quite a standard pricing structure, while WordPress can cost anything from a couple of dollars to thousands per month. Wix is definitely the easier of the two to start a new website with, but WordPress offers much better design features and unrivaled customizability.
When it comes to templates and plugins/apps, both Wix and WordPress excel. However, WordPress sneaks out ahead on both fronts because it has a significantly larger template and plugin libraries.
Similarly, both Wix and WordPress offer great features for business owners looking to build their online presence and maximize their potential return on investment.
Finally, the performance of websites built with Wix is generally excellent. On the other hand, the performance of WordPress websites really depends on the hosting provider you use.
Ultimately, the choice between Wix vs WordPress.org should be quite clear. If you want to get online quickly without spending too much time or money, then Wix is probably the better option.
I’d recommend WordPress for those who are willing to spend the time building a more personalized website that they have full control over.
Since Wix and WordPress.org are fundamentally different platforms, it’s hard to compare them in terms of their pricing. Wix is a website builder so it comes with fairly standard monthly subscription fees and will cost between $13/month and $500/month. On the other hand, WordPress.org can cost anything from a few dollars per year to thousands of dollars per month, depending on your needs.
When comparing Wix vs WordPress, I started by looking at Wix’s prices. Since this website builder basically offers out of the box site-building solutions, it comes with a very standard pricing structure.
Wix does offer a Free Forever plan, which includes very limited server resources and a branded Wix subdomain. It also offers 4 general website building and 4 business and eCommerce focused plans.
Of Wix’s general website plans, the cheapest is the Combo plan, which comes in at $13/month and pretty much allows you to connect a custom domain. The Unlimited subscription ($17/month) comes with more server resources and basic marketing tools.
Upgrading to the Pro plan will cost $22/month, and opens up more advanced marketing tools. Finally, the VIP plan costs $39/month and comes with priority VIP support services.
Moving on to Wix’s eCommerce subscriptions, it’s immediately obvious that they’re more expensive and feature-rich than the general website ones. At the low end of the spectrum, the Business Basic plan costs $23/month and allows subscribers to accept commission-free online payments.
The Business Unlimited plan is slightly more expensive at $27/month and includes more marketing features, while the Business VIP plan ($49/month) includes priority VIP support – just like the standard VIP plan.
Finally, Wix offers a complete enterprise-level solution designed for the largest online stores. Costing $500/month, the Enterprise subscription includes a fully custom plan with ongoing maintenance and professional help where needed.
All things considered, Wix’s pricing system is quite straightforward and easy to understand, even for those with little to no website building experience. Unfortunately, this isn’t necessarily the case with WordPress.
If you do decide to use WordPress, there are a number of different things you have to consider. The WordPress CMS itself is free, but you will have to find and pay for things like hosting, domains, premium themes, plugins, and developer fees.
To start with, I had a look at web hosting. Since WordPress is self-hosted, you will have to find a hosting provider who can store your site’s files and make them available when someone navigates to your website.
I personally use Hostinger to host my websites, but there are plenty of reliable choices out there. The cost of shared hosting – which is usually enough for small websites – starts at less than a dollar per month. However, hosting for larger websites can get much more expensive, with dedicated servers costing hundreds of dollars per month.
Along with hosting, you will also have to register a domain for your new WordPress website. I use Hostinger for this as well because it offers some of the best prices around. Simple .com domains start at $8.99/year, but less popular extensions come at an even lower price. However, sought after domains can cost anything up to tens of thousands of dollars per year.
Once you’ve chosen your hosting provider and bought a domain, it’s time to start thinking about your website design. With WordPress, you have a number of design options.
If you’re on a tight budget, you can use a free template from either WordPress’s theme library or an external source. There are literally thousands of options available, so you should be able to find one that meets your needs.
If you want something a bit fancier, but still don’t want to spend a fortune, you might choose to buy a premium theme. This option could cost anything from around fifty to a few hundred dollars.
Your third option is to pay a developer to design a custom template for your website. Although this is the best way to ensure you get exactly what you want, custom templates can cost thousands to tens of thousands of dollars, so they’re not a budget-friendly option.
Once you’ve got a theme in place, the final cost to consider is plugins. The WordPress plugin library contains thousands of free and premium plugins that allow you to enhance your site’s functionality. Although there’s no obligation to use any of them, you should at least have a look at your options.
The cost of premium plugins varies significantly, but it’s certainly possible to pay thousands of dollars per month if you’re not careful.
Ease of use is one of the best criteria to compare WordPress vs Wix. As an all-in-one drag-and-drop builder, Wix is great for newbies, but WordPress requires more skill to get the most out of it.
In order to really compare WordPress vs Wix in terms of their ease of use, I built a simple website with both providers. I looked at all of the main features of each, acting as if I was building my first website.
It’s important to look closely at the process involved with starting a new website when comparing providers like Wix and WordPress. However, both options have rather different processes, which makes it harder to compare directly.
To begin with, I started with Wix. Now, the first thing you should know is that Wix has a reputation as one of the most powerful drag-and-drop website builders in the world. It offers pixel-perfect design flexibility and basically allows users to customize every aspect of their website.
Signing up for a new Wix account is as simple as clicking on the “Get Started” button and following the prompts. I also like that Wix doesn’t ask for any personal information aside from a name and email address. It also won’t ask for any payment details until you decide to upgrade from its free plan.
Once I had done this, I started my first website by clicking on the “create new site” button and following the directions.
First, I was asked what sort of website I wanted to build. For the sake of simplicity, I decided to create a basic blog site.
Once I had chosen the “blog” option I was taken to another page that asked me if I wanted to create my website with Wix ADI (artificial design intelligence) or the Wix Editor.
Now, this is where things really start to get interesting. If you choose to use the Wix Editor, you will have access to Wix’s powerful drag-and-drop editor and its full suite of tools. You will be able to customize every aspect of your website from a base template that you can choose.
But, the problem here is that the Wix Editor can be somewhat confusing because of the huge range of features it includes. It took me quite a while to get comfortable with it the first time I used it, and it’s probably not the best choice if you don’t have a lot of time to spend developing your website.
On the other hand, Wix ADI is designed for those with little web development experience who just want to get online quickly. If you choose the Wix ADI option, you will be guided through a short questionnaire asking you about what sort of site you want to build, which features you want to include in your base design, and what color/font schemes appeal to you, among other things.
Following this, Wix ADI will put together a custom design template that’s based on your answers. It generally gives you three choices, and I’ve always been impressed by what it puts together despite the relatively limited information it asks for.
Once you’ve chosen a design that meets your needs, you will be taken to the editing dashboard. From here, the fun really begins.
However, before I look at Wix’s two editors I’m going to quickly run through the process of starting a new WordPress website.
Now, it’s important to understand that WordPress isn’t a website builder in the same sense that Wix is. Rather, it’s a content management system (CMS) that allows you to create your own custom website which you have full control over.
In general, WordPress does have a steeper learning curve and is harder to use than Wix. This is largely due to the number of things you have to do to start a new website, along with the huge range of tools WordPress places at your disposal.
In order to show an example of this, I started a new website with WordPress. Since WordPress allows you to build self-hosted websites, the first thing I had to do was choose a web hosting provider.
I chose Hostinger because it provides high-quality, affordable hosting plans, but there are plenty of other options out there such as DreamHost, Liquid Web, HostGator, etc.
Once you’ve chosen a hosting provider, you have to install WordPress onto your servers. Luckily, most hosting providers offer one-click installations now, which makes this step quite straightforward.
You will also have to purchase a custom domain for your website. This is basically your website’s address, and it allows people to find you and explore your content.
I personally use Hostinger when I’m buying new domains as well. It offers a great selection and allows you to add your newly purchased domain directly to your website.
Once you’ve chosen a hosting provider, connected your domain, and installed WordPress, it’s time to navigate to the WordPress dashboard.
From here you can go to the next stage of starting your first WordPress website – choosing a theme. The WordPress theme library offers a great range of attractive templates, but there are also a lot of third-party theme providers who provide highly customizable themes.
Once you’ve chosen your theme and installed it, you’ll finally be able to start editing your website!
As you can see, Wix and WordPress have completely different requirements when it comes to starting a new website. Getting started with Wix takes a couple of minutes. On the other hand, I’d recommend allowing at least a couple of hours to set up your new WordPress site.
Now that I’ve shown you how to start a new website with both Wix and WordPress, it’s time to have a closer look at their respective website editors. On one side of the equation, Wix offers a drag-and-drop editor with great customization potential, while on the other side, WordPress is arguably even more flexible, but definitely more difficult to use.
Again, I looked at Wix first, exploring both Wix ADI and the Wix Editor’s builder interfaces.
Personally, I found Wix ADI easier to use of the two. It essentially gives you access to a site that’s split into sections. Each section can be edited via the menu that pops up on the left of the screen when you click on it.
Meanwhile, the navigation menu at the top of the editing dashboard allows you to switch between pages, add new sections to the page you’re currently editing, change design features, and manage your blog, among other things.
Unfortunately, the downside of Wix ADI is that it doesn’t allow you to drag and drop elements in the exact position you want to. This really limits the amount of design flexibility you are provided as there is a grid layout restriction in order to keep the overall style of the template.
In saying that, the Wix Editor is available at the click of a button if you want to access the powerful builder that Wix is so famous for. Switching to the Wix Editor will allow you to customize your site on a much deeper level, but it’s worth noting that you won’t be able to bring the changes back to the ADI editor.
Now, the problem with the Wix Editor is that it contains many more features and tools than the ADI interface, which can make it quite confusing when you’re getting started. It’s not as intuitive as Wix ADI, and I’d recommend setting aside at least a few hours to get familiar with the editing interface before you really get into building your own website.
At first glance, you will notice that the Wix Editor uses three different menus. The menu on the left of the screen lets you do things like manage pages and apps, add new elements and change your global design parameters.
Meanwhile, the menu on the right-hand side of the editor gives you full control of element positioning, size, borders, and more. Finally, the menu at the top of the dashboard lets you access advanced tools and settings.
Editing individual elements on your website is made quite simple. All you have to do is click on the element you want to modify and make the required changes via the menu or text editor that pops up.
All things considered, Wix offers website building options for web developers of all skill levels. The Wix Editor does come with quite a steep learning curve, but once you’ve got your head around it you shouldn’t find it too hard to use.
On the other hand, even the most experienced WordPress developers are always learning new things. Since WordPress effectively offers a much more advanced website building ecosystem, the sheer number of tools and features at your fingertips is incredible.
With this in mind, I only looked at the more basic aspects of editing a WordPress website, which can be done through the “customize” tab on my site’s dashboard. Clicking on this tab will bring up an advanced editing interface that allows you to change different aspects of your theme.
However, it’s important to note that since every WordPress theme is different, every editing interface will come with different options and a slightly different appearance. I personally used the ColorMag theme for my website, but the sheer range of templates available with WordPress is incredible.
One thing I particularly like about the WordPress editor is that it allows you to switch between desktop, mobile, and tablet views. This lets you make sure that your website is sufficiently mobile optimized and responsive to different device sizes.
Once you’ve customized the appearance of your WordPress website you will need to return to the dashboard to add content to your pages. This is done via the “pages” tab.
WordPress recently updated their page editor to make it block-based. This means you can add blocks of text, images, videos, and pretty much whatever else you want. You can also do things like set a featured image to your blog post, change your page layout, and enter basic SEO information.
Finally, I want to touch on the fact that WordPress is a fully open-source CMS, which means that it allows you to access your site’s code files. This allows you to add any custom design features you want, as long as you have enough coding skills.
If I were to choose between WordPress and Wix based on the ease of use factor alone, then the choice would be relatively simple. But, WordPress and Wix are very different platforms, which means that you need to consider more than just how easy they are to use.
Both Wix and WordPress offer brilliant design features and comprehensive template libraries. However, WordPress stands out on this front due to its larger library and the fact that it allows you to import custom and third-party themes.
A quick look at the official WordPress theme library shows over 7,500 free and premium templates. You can search for themes that are built for specific niches and filter them according to their design and the features they include.
If this selection isn’t good enough for you, there are literally thousands more WordPress themes spread across the internet. I love the selection offered by themeforest.net, and I’ve used its themes on numerous occasions in the past.
Finally, WordPress also allows you to upload custom themes to your website. This means that if you want to create a personalized website according to exact design specifications, you can pay a developer to build a theme for you or build it yourself (which requires coding knowledge).
Wix’s theme library appears quite simple in comparison. Sure, it does contain over 500 professionally designed templates that are both visually appealing and fully responsive.
But to me, this doesn’t really compare to the thousands of themes available to WordPress users.
If you run a small business or plan on building one, then you have to carefully consider the business features that platforms like WordPress or Wix offer. In this case, both providers have impressive eCommerce and marketing features, making them both good choices for all kinds of businesses.
When I was comparing Wix vs WordPress in terms of their business features, the first thing I looked at was their app/plugin libraries. Both were quite comprehensive, but in my eyes, WordPress is just ahead.
The Wix App Market contains a selection of over 300 high-quality, curated apps that can be integrated easily with your website. Since these apps have to pass strict testing before they can be listed, you can be comfortable with the knowledge that they are going to work.
However, the WordPress plugin library contains almost 55,000 plugins, designed for pretty much everything imaginable. Not all these plugins are very good quality, though, so you have to be careful with what you choose.
In addition, WordPress allows you to upload custom plugins. Thus, you can use a developer to build your own before integrating them with your website.
As you can see, then, WordPress comes out ahead of Wix in the plugin/app department due to the sheer number of options and possibilities for customization.
Both Wix and WordPress have great eCommerce potential. Wix offers native online store building, while WordPress can be used in conjunction with a plugin such as WooCommerce to build industry-leading online stores.
Some of the largest and most powerful eCommerce stores in the world are built with the WordPress/WooCommerce combination. What I like about WooCommerce is that it’s free and scalable and allows you to add as many products to your store as you want.
Meanwhile, the Wix Stores app is a decent choice for those who want to add a basic eCommerce store to their content-based website. I wouldn’t use it for sites that are purely eCommerce focused, but it does come with quite strong online store features.
All things considered, both Wix and WordPress are good choices for those who want to build online stores. I’d probably go with WordPress if you want to create a large, scalable store.
Note down, though, that you need to take hosting provider in account to have a great performing online store with WooCommerce/WordPress combo. After all, server space and decent performance are needed to host a fast loading online store.
On the other hand, Wix is suited to those who want to sell a few products on a standard website. However, it’s a worry-free solution since you don’t have to deal with such things as hosting, domains, or coding.
The last thing I looked at when comparing WordPress vs Wix business features was their respective marketing tools. Once again, both platforms excel, with a range of great tools for websites of all types.
For starters, Wix comes with a wide range of native marketing tools to help you promote your website. It excels on the SEO front, with great analytics and personalized advice.
Wix also provides impressive data analysis tools, a powerful email marketing platform, and easy social media integration.
In addition, it’s possible to expand your marketing toolbox by adding apps from the Wix App Market. A quick search reveals a great selection of plugins that will enhance your marketing efforts.
When it comes to WordPress, pretty much all the marketing features that you will use come in the form of plugins. Some of my favorite WordPress marketing plugins include:
These plugins barely scratch the surface of WordPress’s marketing plugins. Even the most basic search will turn up thousands of additional choices.
The last part of my Wix vs WordPress comparison involved testing the performance of websites built with each provider. Performance is a very important consideration when choosing a website builder because a well-performing site will always be more successful than the one that is slow and laggy.
It’s important to note that the performance of WordPress websites will depend mainly on the hosting provider you use. For my WordPress site, I used Hostinger since its known for being a fast and stable hosting provider.
In order to compare WordPress and Wix, I ran two different tests. First, I used a GTmetrix page speed analysis to work look at how fast my 2 websites loaded. Following this, I ran a LoadImpact performance test to see how my sites’ servers reacted under high visitor loads.
I started with the website I built with Wix, and I was impressed with what I found. The GTmetrix performance test yielded largely positive results, with a PageSpeed score of 91% and a YSlow score of 87%. However, the full load time of 15.1 seconds does worry me a little, as it suggests some problems with rendering my site’s code files.
My Wix site also performed very well in the LoadImpact test. Even when it was subjected to increasing virtual users (green line in the image below) and a rising request rate (purple line), the server response time (blue line) remained constant below 25ms.
This tells me that my Wix site is hosted on reliable servers with plenty of available resources.
Like my Wix site, my Hostinger WordPress site performed great in the GTmetrix test. The PageSpeed score of 99% is almost perfect and the YSlow score of 86% is pretty good as well. On top of this, the full load time of 1.4 seconds is quite incredible. This tells me my Hostinger server is more than good enough for the site I built.
On the other hand, my Hostinger site didn’t perform perfectly in the LoadImpact server response test. There were a few peaks in the response time (blue line), which suggest that the servers had trouble keeping up with the visitor load.
However, these peaks only reached times of 100ms, which is still quite low, so it’s really nothing to worry about.
The performance of WordPress websites really depends on the hosting provider you use. If you go with a decent hosting plan that includes plenty of server resources, your site will perform well. But, you should be careful of using cheap hosting providers because they usually don’t hold up on the performance front.
Comparing Wix vs WordPress in terms of which is better for your needs reveals some interesting insights. Wix is better for those who want to use a website builder with everything in one place, while WordPress.org is a more advanced platform that’s more suited to experienced web developers.
On the one hand, Wix comes with an industry-leading drag-and-drop website builder. It’s quite affordable and has extensive theme and plugin libraries, and websites built with it tend to perform quite well.
On the other hand, WordPress.org is the world’s best content management system. Its powerful open-source software allows users to create fully customized websites. It also has great plugin and theme libraries, and its design flexibility is second to none.
I’d recommend using Wix is you want to get online without too much fuss. However, WordPress would be my choice for those who want to harness the true power of the internet to build high-quality, personalized websites.
Like always, make sure you do your own research and consider your alternatives carefully before starting to build a website with either Wix or WordPress.
Although Wix and WordPress.org are two of the most popular website building platforms available, there are other options out there. Some of the best alternatives include:
If you want to build an eCommerce store, then Shopify is a great option. It’s arguably the most powerful online store builder available, and it comes with incredible selling features that are essentially unrivaled. It’s also quite a beginner-friendly option.
If your main aim is to build an online presence quickly without spending too much time or money, then GoDaddy Website Builder is a great alternative to Wix and WordPress.
Although it’s one of the more basic website builders available, it’s very beginner-friendly and allows those with little to no experience to get a site online in a matter of hours.
Not to be confused with WordPress.org, WordPress.com is a good alternative if your main focus is blogging. It comes with some of the most powerful blogging features of any builder, and also has great plugin and theme libraries.
Although Squarespace doesn’t offer the same level of design flexibility as either WordPress or Wix, it arguably comes with the most attractive modern design templates in the industry.
It also prides itself on the fact that it has native integrations for pretty much everything, thus eliminating the need for apps and plugins.