In this Jimdo review, I’m going to test this AI-based website builder, and see if its features, pricing, and performance are fit in line to create a successful online project.
Jimdo claims to be a great website builder for small online businesses and people with no experience in web development. I was intrigued by this claim and decided to give this site builder a try.
I ended up using both methods that Jimdo offers for its users – one, using its simple site editor called Jimdo Creator, and second, using its AI-based builder titled Jimdo Dolphin.
Let me be honest with you – Jimdo’s Dolphin is a great tool to use to build your website – it’s easy to use, can get you online fast, and the generated templates have great homepages as well as give you a great base to start from. However, if you pick a route that doesn’t include Jimdo’s AI, well, get ready for some frustration.
Due to this frustration over not being able to find design tools for most blocks, I began to wonder:
How do these options differ and why one can be a smooth sail after answering a few questions, while another – an infuriating fight with design settings?
Well, Jimdo Dolphin uses an AI-based algorithm to produce a personalized website for you in less than five minutes. All you have to do is answer basic questions about the type of website you want to create — for example, whether it’s for a business and what your goals are.
Jimdo Creator, on the other hand, uses the template and block editor approach to website building. There are not many templates available, but they are aesthetically pleasing and if you want, you can use code access to tweak it yourself. However, that might be the only couple of good things revolving around this option.
Whether you use Jimdo Dolphin or Jimdo Creator, the platform’s editing capabilities are limited. Jimdo Creator, in particular, doesn’t allow you to modify basic template properties, nor is there a diversity of content block styles.
On the other hand, Jimdo websites offer excellent blogging features and make it easy to set up basic eCommerce stores.
Overall, Jimdo makes it easy to get your website up and running quickly — especially if you use Jimdo Dolphin. While the platform’s templates and editing capabilities are relatively limited, it offers a good array of features for blogs and small online stores.
Let’s take a closer took at what Jimdo has to offer and see – if it’s worth your time and money.
Jimdo pricing ranges from $9 per month to $39 a month when billed annually. It offers 3 plans for basic website building or blog, and then 3 other plans as its eCommerce solution.
Jimdo also has a free-forever plan for those who would like to try out this website builder before committing to a subscription.
However, the free plan is also very limited – it won’t let you connect a custom domain and excludes some necessary features like search engine optimization (SEO) tools.
The free plan also puts ads and Jimdo’s branding on your website and doesn’t provide many resources for the website. In fact, it’s only 500MB of storage and 2GB of bandwidth offered for your online project.
Now, let’s take a look at what this platform has to offer in its paid plans. Firstly, let’s begin with simple website-oriented plans.
There are three plans for simple websites called “Start“, “Grow“, and “Unlimited“. The prices here range from $9 to $39 a month, and they all range in the features provided.
In general, these are competitively priced plans for what they offer. Of course, 9 dollars isn’t the most affordable solution for the basic website out there, however, it provides enough features and resources for small to medium-sized personal projects.
Affordable or not, that solely depends on your budget, but I can honestly admit that Jimdo has some attractive offers for its eCommerce store building.
Just the same as thee websites, there are also 3 paid plans for eCommerce building. However, this time around Jimdo’s generosity ends here, and you won’t be able to use a free plan that includes selling things online.
Jimdo eCommerce plans are called “Basic“, “Business“, and “VIP” and the prices range from $15 to $39 a month.
All of Jimdo’s eCommerce plans also take zero percent commission, so you won’t have to cut off a chunk of your sales and pay this platform. All of your gathered revenue will straightly go to your pocket.
So in the end, Jimdo has a decent free plan to try out this platform with. It also offers competitively priced website building plans and quite affordable eCommerce solutions. The best thing, that it takes no commission of your sales so it's great for smaller online stores.
Jimdo Dolphin and Creator make it easy to get your website up and running. Once you register, you’ll be asked what kind of a website you wish to create and there will be 3 options to choose from – website, store, or blog.
Funny fact, when I picked website or store route, Jimdo let me choose which way I’m going to build that site, either Jimdo Dolphin (AI-driven page creator) or a Jimdo Creator (simple site editor). However, when it came to blogs, I didn’t get to choose.
So, when you pick the “blog” option you instantly get redirected to Jimdo Creator, where you choose a template and then start building. If you want to build a blog but wish to use Jimdo Dolphin to do it, click the “website” route and then tweak your settings till you get your desired result. At least, that’s what I did.
If you’re either going for a store or a website – you’ll be given an opportunity to choose between Jimdo’s Dolphin, an advanced website builder, and Creator – a simple, AI-driven page creator.
From there, the whole website builder experience becomes just a little bit different.
Jimdo Dolphin makes it extremely easy to establish a new website for personal or business use. All you have to do is answer a few questions about what you’re looking for, and the AI-based site generator will generate a website that you can then tweak to your liking.
The questions you’ll be prompted to answer will be:
For the first round of testing, I chose to make a website for a physical business – and was surprised to be offered the free Coach service. It can take images from your Instagram to give your page a more personal look.
There are also 6 possible styles that your Dolphin website can be based on: Jimdo will suggest the best ones for you according to your answers.
Later, I got to choose the preferred color combinations and the pages I want to see. You may choose from a few basic page types — like ‘About Me,’ ‘Store,’ ‘Portfolio,’ or ‘Menu’ — that should be added to your site.
When you’re all finished, you’ll have a basic site ready – and the Coach comes in to help you. You can choose fonts, animations, button styles, content appearance, and similar things, to give your website a bit more personal flair.
And here’s the thing:
All of that was still very simple. If you’re not experienced in making websites, doing all these tiny changes may be quite intimidating. But Jimdo has managed to tread a fine line between customization and simplicity.
I found that building a unique website was a process that took me less than half an hour. Generally speaking, Jimdo Dolphin was really easy to use.
If you’d like some more control over how your website looks like – Jimdo Creator will be a good option. It’s a classical simple drag-and-drop editor that includes multiple templates you can then edit.
Template offerings in Jimdo are relatively limited — there are only around 15–20 options. Once you’ve chosen a template, Jimdo will launch the site editor.
The Jimdo website editor is far simpler (but also more restrictive) compared to what you will find in competitors like Wix or Squarespace.
Site-wide controls limit you to changing the background of your pages and font styles. You can’t control the appearance of even basic content blocks. So that’s quite disappointing.
A ‘Style by Element’ switch allows you to directly edit text – but disappointment strikes again.
The customization options are limited at best. You can change fonts, colors, sizing, and text alignment, but not much else. Thankfully, Jimdo includes an enormous selection of font styles, so there’s a silver lining there.
When it comes to a drag-and-drop builder itself, it’s actually quite nice and convenient to use. The drag-and-drop nature of the editor is easy to take advantage of, as a drag icon appears whenever you hover over a content block.
I also found it simple to add new content blocks anywhere on the page with a menu that appears upon hover.
The content block styles available within Jimdo aren’t bad, but there aren’t a lot of them. Beyond text, basic images, and galleries, there are few creative content blocks. Even the ‘Text with Images’ content block offers only one way to arrange the text and images together.
You will find content elements for social media buttons, interactive forms, calendars, and even appointment bookings. However, the fact that none of these have customizable attributes to let you finely control their appearance can be frustrating.
On the whole, Jimdo offers you options – but not freedom.
All the time, I felt really restricted by Jimdo’s editor – and that seems to be a serious issue, as it’s also mentioned by several other Jimdo reviews.
Not having too many customization options could be good if you want to create an aesthetically pleasing website as quickly as possible. It also lowers the bar to entry for creating a Jimdo website.
However, the lack of options for changing the basic attributes of the built-in content blocks was frustrating.
What’s the point of “designing your own website”, if you can’t, you know…design it?
The limited selection of templates simply forces you into a cookie-cutter website.
Every Jimdo website includes a blog. All you have to do to start writing is to activate it from your website’s editor menu.
What’s nice about blog posts in Jimdo is that they essentially function like pages of your website. You get access to the same content blocks and drag-and-drop editing functionality, so it’s easy to customize the placement of text, images, and other content.
Everything you need to control the back-end of your blog posts is right there on the blog post page with you. You can add a preview image and summary, as well as control the categorization and URL of your blog posts.
In the main blog dashboard, you can see and control all of your published and drafted blogs. More importantly, you can manage categories and tags.
Note that customizing the look of your blog page for visitors is limited to setting the layout for displaying multiple blog entries.
One of the best features of your Jimdo website is that it’s incredibly simple to set up an online store. To add products to your website, you simply add a product content block the same way you would add a text box or image. Any products you create are automatically added to your site’s eCommerce registry.
For every product, you can add multiple images, a product description, and multiple variants.
However, you do not have any customization options to determine how product blocks look — that’s determined entirely by your template. In addition, Jimdo doesn’t allow product videos.
Overall, Jimdo has one of the flattest learning curves of any website builder. I found that adding a blog or an online store to your website is incredibly simple. However, customization options are severely lacking, and it can be difficult to make your website stand out from the crowd if you choose to build it with Jimdo Creator.
Jimdo offers clean and aesthetically pleasing templates suitable for a wide variety of websites. However, Jimdo’s template selection is limited to around 20 options. Jimdo templates also tend to be less complex and visually stunning than those from other website builders.
Jimdo’s limited template selection is one of the main disadvantages of this platform. While the available templates are nice, they can’t compete with other website building giants like Wix, for example, for capturing a visitor’s attention.
The plain, clean look is good for some businesses but won’t work for many artists, photographers, and designers.
On top of that, the fact that Jimdo has very few templates on offer and these templates can’t be customized much makes it difficult to create a Jimdo website that stands out.
Many Jimdo websites look alike, in large part because the platform makes it impossible for you to customize much beyond the template.
While writing this Jimdo review I realized that Jimdo needs to create a wealth of new, more diverse templates. Until then, Jimdo is better suited to people who prioritize a flat learning curve over the ability to design an elegant website.
Jimdo is designed with business owners in mind, but the platform’s limitations make it best for businesses with simple order flows. Even the platform itself states that it’s best used for online stores up to 100 products.
Jimdo’s SEO tools do only a minimal job of helping your business get found. In addition, Jimdo’s eCommerce tools are handicapped by a lack of customization options.
Setting up an eCommerce store on Jimdo is extraordinarily simple. Unlike other website builders, product creation is integrated right into the website editor. Simply create a new product content block and that product will be added to your site’s inventory.
While you don’t have a lot of control over how products are displayed to visitors, you do control the back-end mechanics of how orders are processed.
You can set shipping options, payment methods, and required checkout details from Jimdo’s eCommerce dashboard. The dashboard also includes tools for built-in inventory tracking and monitoring current orders.
Still, the Jimdo eCommerce dashboard is primarily suitable for small online stores with relatively basic products. That’s because you can’t create complex order flows within the Jimdo dashboard. If you need details from your customer beyond the basic checkout fields that Jimdo allows, there’s no way to add them.
Jimdo’s SEO functionality requires to be subscribed to the ‘Business’ plan. That’s not a problem for business owners who already need eCommerce store functionality, but it can bump up the price of Jimdo for all other business owners.
Even then, Jimdo’s SEO tools are limited in scope. You can connect your website to Google or Facebook analytics, as well as track visitors’ flow through your website with Jimdo’s Statistics viewer.
But beyond seeing visitor traffic, there are not many tools for improving your site’s SEO. Jimdo offers an SEO control page in which you can add SEO-friendly descriptions for each of the pages on your site.
But there are no tools for, for example, examining keyword density on those pages.
Jimdo has a lot of potential for business owners, but the inflexibility of its eCommerce tools and limited scope of its SEO are major disadvantages to this platform. In particular, Jimdo’s eCommerce back-end can struggle when dealing with complex orders or products.
Jimdo performs well in tests for both loading and response times. This is likely thanks to the platform’s optimized templates and the lack of customization features that limit your ability to add heavy loading items to your site.
Looking at response time using LoadImpact, the same Jimdo test website was stable as the number of virtual users contacting the platform’s servers increased.
Even with more than 20 simultaneous requests, the website maintained a response time of less than 50 milliseconds.
Jimdo is an affordable website builder that makes it easy to design a basic website. However, in this Jimdo review, I found that the editor lacks important customization tools for designers and business owners. Thus, Jimdo is most suitable for those looking to develop a basic online presence.
Jimdo makes it easy to get started building a custom website. With Jimdo Dolphin, simply answer a few questions and you’ll be presented with a personalized Jimdo website. With Jimdo Creator, you can choose a template and immediately begin customizing your site in the drag-and-drop editor.
However, Jimdo has very few templates available. While they are clean and suitable for a variety of sites, they don’t stand out. It’s also impossible to edit the presentation of content blocks, which can make it difficult to create a complex and unique site.
Jimdo is made somewhat better by the ease of setting up an online store. Still, it is crippled by its own inflexibility. Business owners can’t change how their products are presented and there’s no way to customize the checkout process.
out of 10
Overall, Jimdo is most suitable for individuals and businesses that want to get their online presence off the ground as quickly as possible. The minimal customization functionality is the price that users pay for extreme ease of use.
Jimdo competes directly with website builders like Wix, Squarespace, and WordPress.com. All three competitors also allow customization based on a theme. Jimdo is arguably the most inflexible of these platforms, although it’s also one of the more affordable options.
Wix offers significantly more customization than Jimdo. In fact, Wix is the alternative I’d recommend for anyone who finds Jimdo too restrictive. The downside, of course, is that Wix’s website editor comes with a steep learning curve as you figure out all of the customization options.
Squarespace isn’t as customizable as Wix, but it offers far more options than Jimdo for tweaking your theme and the appearance of content blocks. Importantly, Squarespace’s themes are designed to pop, in contrast to Jimdo’s themes, which are cookie-cutter by comparison.
WordPress.com competes with Jimdo primarily on the blogging front. The advantages to WordPress.com are more themes, the ability to add plugins to your website, and a blog editor that functions more like a word processor. However, WordPress.com is significantly more expensive than Jimdo if you want to sell products on your website.