In this Web.com review, I will examine what this website builder has to offer in terms of functionality and design – to help you decide if it is worth your time and effort.
You need to start somewhere when building your website and Web.com promises to be just the right foundation.
The platform is primarily targeted at individuals and small businesses. Using it, you can create websites and eCommerce stores within hours, and without prior web development expertise. So, what does it offer to help you reach your goals?
Well, according to older Web.com reviews – nothing.
One trip on Google’s top results and you’ll see that many are calling the platform outdated, overpromising, and under-delivering. Yet recently, Web.com has gone through a serious facelift. Is it enough to make it a proper website building platform in the 2020s? Or is it just an old platform seeking spotlight in vain?
Well, Web.com provides you with these tools to use at your leisure:
And after all those promises… Is it the ideal platform? Can Web.com really be an easy-to-use tool that anyone can play with to build stunning websites?
Well… No. It’s going to work, but it’s not going to shine. It seems to be best at making basic cookie-cutter websites.
Now, why is that so? To find that out I will take a look at its template options, editing flexibility, features, and the overall value for money. (And, spoiler alert: don’t expect anything more than the very basics).
Here’s my full review on how Web.com fares in the “website builders” game:
Web.com website builder plans start at $10/month. Depending on your needs, you have two options to expand, the “Website” plan at $15/month & the “Marketing” plan for $20/month.
Sadly, there is no free trial or free plan for you to test out the builder before making a purchase.
These are the three plans you can choose from:
Although it is not as simple as it seems. You will also have to choose your billing period, be it monthly, yearly, or every 2 years. Keep in mind that the prices differ for each billing period (Starter plan prices for comparison):
With all these plans, you get a few freebies as well – a business email address, an essential SSL certificate that will greatly boost visitors’ trust in your website, and a free domain name.
The domain name is free for only one year, though, it will auto-renew at the regular price ($15.99) with the second billing cycle.
Besides the website editor, Web.com offers additional design and marketing services:
Unfortunately, the pricing on these services is not clear and you will have to call an 800 number as well as provide your contact details to find out how much you will be paying for these additional plans. Also, the price scales with the size of your project.
Furthermore, I advise you to be very careful as you can’t cancel your plan without having to call technical support for them to do it manually. I had to call Web.com support during their working hours. After swearing multiple times that I’m sure I want to cancel they finally seemed to give up. Boy was I wrong…
Yet even after that, I kept getting calls from Web.com trying to up-sell me their plans and offering discounts, asking what I didn’t like with their platform. Wish I could just say “Unsubscribe” and end the call.
One thing is certain – this aggressive marketing strategy does not encourage people to get back to using Web.com.
Overall, you get three plans to choose from and no option to try out the builder for free. The prices are pretty standard, but the starter plan is just slightly above average. One downside is that some additional services don't have clear pricing plans set in place. Also, be aware of some not so great business practices that will test your nerves.
Web.com usability floats somewhere in the middle. It’s not hard to build your website, but the platform itself does not have any complex features that could potentially be complicated in the first place.
Before even starting out with the website editing, you might be somewhat discouraged by a complicated and tangled process of purchase.
First of all, once you choose your plan and add it to your cart, you will be redirected to a page where you can choose your free domain name or connect an existing one. You can also pick from the extensions which include: COM, NET, BIZ, ORG, and INFO.
Eventually, this is where you choose your payment plan, and on what period basis you will be billed.
Finally, you reach the editing process. You get 133 templates to choose from. These are split into categories to make it a bit easier to find what you need. Yet let’s be honest, all of the templates look bland and similar. If you don’t find what you like, you can just use a blank template to start from scratch.
One thing that I have to give praise to is the editor’s responsiveness. Web.com uses a WYSIWYG type of interface, meaning that all changes to the website ar represented immediately. And, while editing, the builder was fast to react to my every move.
Furthermore, you are provided a gallery of photos and videos to fill up your website with. The images are from Unsplash and all royalty-free, meaning you won’t have to pay to the original creator to use them on your website.
Or, you can always use your own images.
Moving forward, for the things you can change, editing as well as adding new text is very easy. However, the fonts you can choose from are limited to about 60 types and you cannot import custom fonts. So if you use your own specific font, you are out of luck.
Apart from these simple things, you can also add and rearrange blocks and elements of the template. Doing so used to be extremely buggy and choppy in the past, but it has improved dramatically in recent years.
Sadly, there is a limited number of said blocks and they cover only certain functionalities like contact forms, testimonials, and call to action. You can’t even fully edit them and this will have your website be similar to all the others made using the platform.
Furthermore, you will still face a few hiccups. For example, you will need to scroll+drag a block if you want to reposition it on the same page. The better way — most builders use — is merely dragging, and the builder auto-scrolls.
As for their eCommerce functionality, it all integrates well with your website. You can add products, descriptions, and categories with only a few clicks. Managing sales, discounts, orders, etc. is just as simple and streamlined.
However, I would suggest choosing a proper eCommerce platform, if selling products is your primary goal. There are restrictions on how many maximum products you can list, which is 50. And that is quite low if you are going for a larger online store.
Although older Web.com reviews showcase a builder that's nigh impossible to use, that is not the case anymore. It’s enough to make a good website, but still not perfect. Web.com just doesn't offer an extensive customization option for you to create a unique website.
Web.com has 133 ready-to-use editable-templates. Some of which are great, while most are mediocre, and in my opinion, a bit dated.
These templates are divided across categories such as “Portfolio”, “Business”, and “Services”, etc. While some categories might have a nice and big selection of templates, others only have very few options to work with.
For example, their “Personal” category has literally four templates. In fact, apart from the Business and Service categories, every other has only a few pre-built themes.
While having only a small number of templates might not be a problem in itself, their look and design is a major factor. Let’s take a look at a screenshot of one of the Web.com’s themes homepage.
This template would have been an excellent choice half a decade ago. Today, it’s considered outdated because the trends have changed.
If you scroll through their template collection, you’ll find most templates to be boring. Nothing new, nothing to let you know that we no longer live in the early 2000s and the Crazy Frog isn’t there to hurt you anymore.
Back then, up until a couple of years ago, Web.com had very limited options of themes and they looked even worse. You can find this in some older Web.com reviews. The themes now have improved by a lot.
Apart from everything already discussed, there are a few additional features that will quicken up your website building process. Let’s take a look at them right now.
You can add pre-made, customizable contact forms using Web.com’s website builder. In fact, most of their multi-page templates have a separate contact page pre-installed.
Testimonials add to the trustworthiness factor, especially if you are in the service business. And, like with “Contact” blocks, Web.com has numerous, easily-editable “Testimonials” blocks in which you can quote your client’s reviews about your services or products.
If you are investing in a website, you are definitely looking for ROI (return on investment). Whether it’s collecting emails or selling by offering discounts, properly designed CTA (call to action) blocks or landing page can do wonders for your business.
And, Web.com has some really good “Call to Action” blocks which are very well designed and can liven up any website.
Yet if you want and a professional looking website that is also unique, you sadly wont be able to achieve that. The blocks aren’t editable, so you are left with pretty much the same pre-built thing you get.
Overall, Web.com’s templates lack in quality and quantity. They are workable, but a dealbreaker for me, especially considering all the alternatives out there. The blocks that are meant to make it easier for you, but it's frustrating that you can't edit them. Eventually, you are left with a feeling of incompleteness.
Web.com’s primary focus is small businesses and individuals looking to set an online footprint easily. Therefore, it should ideally have everything a business might need to conquer the online world. Well, it does have a few features, but it also misses out on quite a few as well.
Having a professional email certainly builds credibility. With Web.com, you can create five professional accounts for free.
For a simple comparison, sending a message from [email protected] makes you look more trustworthy and professional than sending one from [email protected]. And as an added bonus, you won’t be embarrassed by the email address you made when you were a twelve-year-old.
Not all builders offer a professional email address. Well, Web.com does, yet don’t be fast to sing your praises, as it only gives you 2GB of space to be shared on 5 accounts. This will be quickly filled up, not to mention the inevitable spam email eating up all of your space even faster.
Web.com allows you to build an online store with its “Website” and “Marketing” plans. You can easily add products, payment options, change store layout, and do much more.
Web.com’s eCommerce service is limited to adding a maximum of 50 products. Meaning, if you want a serious eCommerce store, it isn’t the platform for you.
Also, you are at a disadvantage as both plans offer the same limits for available product listings and payment options. They do not increase, nor decrease. If you offer a higher tier plan it would only make sense to raise the limits of what you can do with it. In this case, Web.com doesn’t make any sense.
However, if you are planning to have a small to medium website and sell something like a course or an exclusive product, it’s a decent choice, but there are better platforms out there.
Adding a product is as straightforward as it gets. Once you click on the “Store” option in the site editor, you will find an “Add Product” button. Simply click it and fill product details such as name, category, description, image, price, etc.
After that, you merely need to click SAVE and PUBLISH, and you have the product on your site.
Although, before that, you need to fill some crucial store information like shipping, taxes, and payment options. You can choose from Square, Stripe, Paypal, or other 50+ payment processors Web.com supports.
You can also set email notifications for yourself as well as the buyer. You can get email notifications about a payment your customers made, what they bought or if they abandoned the cart. Also, you can instantly send the customer their receipt or any other information upon purchase.
All in all, Web.com does provide e-commerce functionality, which is suitable for selling a few products/services, but it’s not recommended if scaling the store is a part of your future plans.
Marketing plays a significant role in a business’s success. As I have found out during my Web.com review, the platform offers only a part of essential marketing features. Let’s first start off with what it has.
You can integrate social sharing buttons, your Facebook page, Twitter post & list, and an Instagram feed in a simple drag-and-drop manner. Apart from these, you can also embed the Pinterest button, videos, and a gallery to market your product and/or service.
Moreover, Web.com allows you to integrate Google Analytics and Google Tag Manager which both help you collect data on what exactly your website visitors do and then optimize your design based on the information.
For your eCommerce store, you can create coupon codes. This way, you can provide your customers with personalized coupons to further incentivize using your shop.
In a nutshell, Web.com offers some crucial business-friendly features, which help you to attract potential customers and gather data.
But, there are a few very important features missing:
Believe me, I tried to look around — inside the Web.com as well as on the internet — and there’s no way to add blog features through Web.com.
For businesses, there are some obvious benefits of blogging, such as getting considered as an “industry expert”, helping customers make a purchasing decision, and leveraging SEO.
If you thought that you’ll just do your SEO without a blog, well, you are wrong. Web.com does not let you edit the meta descriptions of your website. This means that you won’t have an alternate text specifically made for your website to rank higher on search engines.
To sum it up, Web.com does provide some excellent business-friendly features in the package, but it leaves a few crucial ones out. You are not even able to make a blog or edit SEO, and that is a great disadvantage for any business. Depending on your goal with the website, this can be a dealbreaker for you.
Web.com is an all-in-one website solution, which not only provides you a website builder but hosting as well. So I wanted to find out how fast can pages made with Web.com load and how well its servers perform under a high user load.
And, these results are not promising, with server response times seeming to be unstable, and optimization having some issues. One thing is clear, you will have to wait quite a while for your website to load.
After setting up my test site, I did the GTmetrix performance test to see how fast the website loads and how well is it optimized. And, as you can see, the results are not that great.
The PageSpeed Score is under 70% and a D rating, with 6.6s loading time, for a default template straight out of the box. A good website should optimally load in about 3 seconds.
Now for the real deal, I added all the features that I wanted on my site and gave it another try. These results are quite scary. My site fully loaded in 16.8s, as the page size jumped to 7.65MB when filled with media elements like pictures and videos.
PageSpeed gave my site an F (44%) and a D (60%) score. Apparently this is due to poor media optimization and browser caching.
So, with a very simple website you might not experience a lot of issues, but once you expand these problems will just grow.
Moving on to the next stage of testing, LoadImpact lets you see how well websites servers hold up when they experience a high user load. After running the test, it is clear to see that the servers seem to be unstable.
The response time fluctuates from 180ms to 17ms. The numbers are pretty good, but the spikes are pretty big, so your visitors will still experience slow load times.
This response time indicates some sort of problem in the Web.com technical structure. The fact is that people who visit your website will experience different and slow loading times.
Altogether, Web.com is not that great of a choice from a performance standpoint. Their server response and the overall loading times are sub-optimal. If you are planning on a bigger website that will have a lot of traffic, it is best to choose a different platform from the get-go.
Web.com’s website builder and templates are enough to make a basic website, but that’s about it. Web.com is simple to use comes, but that comes at a price of missing features. For example, you can only add up to 50 products, their eCommerce platform can be a gimmick for people serious about running an eCommerce store.
Furthermore, their server performance, combined with their poorly optimized templates, result in long loading times. You can get the same or better speed from free or really cheap providers.
out of 10
I'm going to be honest. Web.com works, it functions as it should, giving you templates and eCommerce functionality (although lacking features). For some people, it will be more than enough to run a small successful website. Yet you can get a lot more for a lot less with other providers.
After reading this Web.com review, you know the facts about this builder. Thus, looking for alternatives is sadly inevitable. Let me simplify it for you by listing three of the top options that I could recommend:
Wix is quite possibly the most popular website builder on the globe. You have a myriad of editable template choices and features. It gives you great customization options and extremely easy to use drag-and-drop editor. If you are looking for extensive customization options, which you don’t get with Web.com, this is the choice for you.
Squarespace is another excellent option at your disposal. They have fantastic templates and the platform is fairly easy to use. It is great for website building beginners and veterans alike.
WordPress.com is one of the best choices out there for those looking to craft a professional blog. Although lacking in eCommerce functionality, this platform can be integrated with numerous plugins to enhance functionality.