In this WebsiteBuilder.com review, I will study what features it has to offer and help you decide if it is the right platform for your web page.
With most page building platforms, you will spend a lot of time choosing your layout and template. The solution to that can be process automation to make it faster – which is exactly what WebsiteBuilder.com has done with the help of an AI system. It generates a website template based on the information you provide.
It hasn’t always been this way.
Previously, WebsiteBuilder.com has been known for its rich library of templates to browse and select from, which is mentioned in older reviews. But the new AI system is more refined and simple to use. The whole process got streamlined and simplified for users’ convenience. Clearly, the company thinks that the overhaul will pave a new way forward for the platform.
Although some things were fixed with the overhaul, there are reviews left on the internet that stain the platform’s reputation to this day.
In the past, this builder had made a name for itself — in a bad way —with some dubious practices when it comes to billing and upselling as is also mentioned in older reviews.
Upon reaching checkout myself I did not encounter any of such practices. Since then they have been addressed and removed.
So, is this AI just a cheap gimmick, or can its templates rival those crafted by experienced designers? Although not fully refined, the automated builder is pretty decent as I have found out while working with it.
The website builder has some bugs and minimal problems but overall is very beginner-friendly.
It definitely made the whole initial setup faster by cutting the time which would be spent trying out different templates. But when trying to set up something a little bit more advanced, it felt somewhat limiting.
Using the modern builder with its simple block-based editor, you can have your website up and ready for business fast — without having to write a single line of code.
In the end, WebsiteBuilder.com is perfectly suited for small projects or businesses. Mainly due to its easy to use interface that saves time for many businesses who usually lack it these days.
However, is a streamlined website building process – the only thing that this platform offers? Let’s dive deeper into this WebsiteBuilder.com review to find out.
WebsiteBuilder.com offers a free Starter plan that provides you with all the necessary tools for a functioning page, and three paid plans. The prices range from $4.40 to $8.00 which is extremely affordable.
The free plan surprisingly offers you unlimited storage which is extremely rare to see with an unpaid plan. However, you will have ads displayed on your website and be unable to remove them. The free option also does not allow you to connect a custom domain as well.
Although low, attractive prices hide a little detail. All the discount prices are just for the first term of service only and will change after it is done. So you will pay almost the triple price after your billing period ends!
All of the plans come with main features such as intelligent site builder, free hosting, and free SSL (Secure Sockets Layer) certificates which give you that little lock sign near your page URL. Let’s admit that an unsecured site is not very encouraging to visit. Especially for online store owners.
Now let’s take a look at what WebsiteBuilder.com offers with each of its plans:
First up is the free plan. This is your go-to if you are looking to test out WebsiteBuilder.com or only need a website for small-scale projects like a personal blog.
Even with the unpaid plan you can set up an online shop and list up to 3 products. Not many other website builders provide such options for unsubscribed users.
Yet being free, this plan has the most limitations.
There will be ads on your site and you cannot use a custom domain with this plan. Instead, you will end up with the very unsightly words “free.website” in your domain. That doesn’t look all that professional.
The free plan feels very generous as it doesn’t put a lot of features behind a paywall, as you would usually expect.
It is the first paid plan and for only $4.40 which is actually cheap. It offers everything that the Starter plan had plus two more features. By getting this, you can connect your custom domain and remove the ads from your page.
Also, you get to keep the domain for a year, even if you cancel your subscription.
Further adding features, the Business plan provides you with priority support and extends your online store item limit to 10 products.
This is an excellent option for those who want a middle ground between the limitations of the free plan and the commitment of the most expensive.
This is the most expensive plan offered by WebsiteBuilder.com and will set you back $8.00 a month. It comes with all the things available with other plans but there is no limit on the number of products in your online store.
Unlike the other plans which include only basic shipping management, you get advanced shipping management. This way you can track all your shipments in real-time and know their location, as well as estimated arrival time.
WebsiteBuilder.com states that you can create a website in minutes using its platform. Well, you can, but that doesn’t mean you should, as it would be empty and plain.
To get a better-looking website you need to put in some work. The whole process started with entering the key-phrase what my website would be about.
Then I got prompted to name it, select the cover photo, logo, font, colors, and navigation style. It all really took just a few minutes, but further customization needed more time, not to mention the content itself.
To start your work, a short guide will explain the very basics. After that, you are free to fill your website with content.
The process of editing the site is made simple with switches to toggle elements on and off when working with individual blocks. The editor is based on the “What You See Is What You Get” (WYSIWYG) principle, not drag and drop, like many other platforms. This way you easily can keep track of the elements that are in use.
The editor is also one of the most responsive that I had the pleasure to work with. There is no lag and the tool to add blocks to your site is completely intuitive. All changes are quickly reflected, so there is no wasting time waiting for the system to play catch up.
However, I can also see how it could come across as overwhelming for inexperienced users. After you are done with the basics, the whole process gets more difficult the deeper you go in.
Not to mention, some of the features are literally broken. You are technically allowed to embed code, yet it does not work.
So if you want to use any other video player besides YouTube, you are out of luck, as it is the only one that the builder supports.
The media options are somewhat limited if you want a high level of customization, yet it’s enough for a good looking basic website.
All of the templates on WebsiteBuilder.com now are generated by an AI program that builds them based on keywords that the user provides. The platform has forsaken its old template gallery to swap it out with an AI-based generator. However, the question remains – does the AI have more variety than the old gallery?
I did some more exploring and redid the setup process a few times to compare the results. However, from what I can see, the templates and layouts are all somewhat similar no matter what you choose.
Be it massage services…
An auction house, or …
…A personal blog. They all look pretty much the same.
There are minute differences between them, but they are not enough to make the template truly custom as it feels like a re-skin of the same one. Obviously, the AI still needs to be refined and upgraded to make truly custom templates. Yet they are simple enough to be quickly filled with your content without much hassle.
WebsiteBuilder.com can offer all the basic features that a growing business might need. It covers SEO, blogging, email lists, and more. Let’s take a closer look at all the things that the platform can provide.
This website builder offers some extra features that accompany its eCommerce functions. For example, you can create store coupons for promotional sales.
There is no restriction on the type of product that you can sell. Physical merchandise, digital downloads, and services are all fair game.
Even the free plan can offer access to the online store which is extremely rare to see. However, WebsiteBuilder.com charges a 3% transaction fee for all plans except eCommerce.
Inventory management is also taken care of as WebsiteBuilder.com automatically adjusts inventory levels. This way all of your customers will clearly see which items are out of stock and you won’t have to change it manually. You will even receive alerts when your inventory runs low.
As for your customers, WebsiteBuilder.com’s online stores are fully mobile-responsive, which means every website you make is automatically resized and adapted to suit other devices like tablets and phones.
Overall, WebsiteBuilder.com does cover the basic features you need for your store to run smoothly and offers nice little extras. Of course, one thing is needed for your website to reach the masses, and that is SEO.
The SEO features offered by WebsiteBuilder.com seem to be pretty solid, although basic. It allows you to easily edit titles, keywords, tags, and meta descriptions.
The builder surprisingly offers a decent and feature-rich blogging interface that you can leverage for a business website and its SEO. By increasing the keyword density via blog posts, your website will rank higher in search engines.
Along with the typical text-formatting options such as bold, italic, and headings you can also set up a posting schedule as well as save your drafts.
You can choose selected posts as featured to pin them to the top of your blog in order to grab your customers’ attention. I found the blog to be one of the most fleshed-out functions of this builder. It has a solid structure and features that complement it.
Overall, WebsiteBuilder.com’s attempt at SEO is a success and has all the basics that you could need. You can use some additional tactics, like a blog, but don’t expect anything above average.
Email marketing is one of the features that is highlighted when choosing your subscription plans. With its help, you can directly reach out to your audience using personalized messages. Of course, the higher the subscription tier, the more features you unlock.
For example, you get to send more unique emails per month, going from 100 when using the free plan and capping out at 1250 with eCommerce subscription.
When writing emails for your mailing list, the same template as your site is used, so you don’t need to edit that separately all over again. Also, if you want to change the email layout, it uses the same simple system as the website editor, so you are already familiarized with it.
Another well thought out feature is the seamless integration of Google Analytics. All you need to do is just copy and paste your Google tracking ID and you’re all set.
WebsiteBuilder.com gives you a good way to easily reach out to your visitors with a message tailored specifically to them. Also, the whole process is streamlined to be very easy and fast to master.
Now that I glossed over all the functions the editor has, it is time for a more technical deep-dive.
I wanted to find out how a webpage made with WebsiteBuilder.com fared under high user load and performed its functions. So with the help of my diagnostics apps, I started my work.
A quick run-through GTMetrix, a program that tells you how well optimized a website is, shows that WebsiteBuilder.com, unfortunately, receives only an E rating with 55% for the PageSpeed Score.
However, it does better with the YSlow Score at 83% and a B rating. Not the greatest performance for sure, yet not the worst it could have been.
It took 4.4 seconds to fully load my website. Google recommends that a website should load in 3 seconds so that visitors would not click off the page before it is finished loading. So, in this aspect, WebsiteBuilder.com performed slightly lower than the recommendation.
However, the poor optimization of a website built with WebsiteBuilder.com is balanced out by its reliable servers.
When tested with LoadImpact, which shows how stable servers can remain under high loads, you can see that the response time remains unaffected by the high number of users accessing the server.
In this case, the response time was stable at around 72ms with 50 virtual users. So your website will remain stable even when under heavy load which is a sign of provider having reliable servers.
As is apparent from this whirlwind of the WebsiteBuilder.com review, the platform is somewhat of a mixed bag of good and bad.
The pricing is inexpensive for the features it provides. Even the free plan includes a web-store, which is very rare to see but gets the money back by taking 3% of your profits from any sales. The price of the plans will also increase drastically after the first billing period.
Besides that, the builder is also extremely responsive and intuitive enough for beginners. The SEO and eCommerce features it offers are well fleshed out and the plans provided have great value for the money.
As for its shortcomings, the AI tool could also use some further polishing, as all of the different templates are virtually the same with some minor changes only.
Whether or not you liked this particular builder is up to you, but it’s good to know that there are different choices to pick from. Here are some great alternatives to WebsiteBuilder.com:
Sophisticated yet beginner-friendly with over 500 beautiful templates, this is the best overall website builder.
It offers a huge gallery of different templates and themes to choose from and doesn’t require you to have programming knowledge.
Made for blogging with its extensive features and a wide range of templates.
It is a great website builder as it offers an amazing blog post editor and a wide plugin library that lets you add nearly any kind of functionality possible.
Excellent for those familiar with website-building, this platform offers unbeatable custom web design tools.
It is great for those who know the ins and outs of website building and dabble in programming.