In this Wix review, I’m going to see just how easy it is to make a website with Wix, what features does it provide, and is it a good platform for your money.
Wix is as worldwide as it gets, used by over 100 million users in 190 different countries. And while doing this Wix review, one thing remained very clear to me – this is a massive website builder for a reason. You can choose from hundreds of templates, several drastically different editing methods, and plenty of other features that can make you a website just the way you want it to be.
I really think that it’s quite funny. Some years ago, making a beautiful, functional website was something that required either massive coding knowledge or a fat wallet, stacked with cash. In many cases – both.
And now, even very serious companies use website builders like Wix to build their online presence. Crazy, when you think that they’re doing it using a free platform, available to reach from your browser.
Well, that “free” part may be a little bit tricky…
You’d be forgiven to think that Wix is free, because the website builder promotes itself as such. On its homepage, there’s even a tutorial, showing exactly how to get a free website.
In short – you can make a free website with Wix. However, that page would be massively limited. It would not only lack the most advanced features, but also would be available only in a subdomain.
That means no “mycoolwebsite.com” – your address would only be “mycoolwebsite.wixsite.com”. And that both looks bad and makes it difficult to build an online brand.
Instead, I suggest using Wix free plan as a way to test the service and see if you like it. In fact, you can do this right now!
And if you’re interested in what it’s like to pay your own money and make a premium Wix site from scratch, well – that’s exactly what I’ve done in this Wix review, so you don’t have to. You’re welcome.
You want your website builder to be simple to use – if it’s not, then you may as well just learn to code and not use a builder at all! Luckily, this builder will make you do no such thing.
Wix is seriously easy to use — once you get the hang of it. At first, the platform can seem chaotic and cluttered. But, I found that the Wix editor becomes more intuitive the more you use it. Importantly, the editor is incredibly strong when it comes to flexibility and customization.
Setting up your website is straightforward, although you’ll have some big choices to make.
On the one hand, there’s the classic drag-and-drop Wix editor in which you choose from one of more than 500 themes. On the other, there’s Wix ADI, an automated website designer that trades customization for speed.
I’d recommend trying out both setups to see which one suits your website better. Wix allows you to create multiple sites under your account, which is ideal when you’re just starting out.
But what exactly are these two processes like? Let’s review what Wix has to offer.
The Wix Editor is the classic website builder, similar to the ones offered by a lot of the competition. And Wix has put it together so everything is very to use. So, setting everything up with it was a breeze – with one massive catch.
The editor includes a drag and drop interface and has over 500 templates every user can choose from.
But if your setup plan will be to make a website with one template, and then switch to a different one – I’ll stop you right there.
Once you choose your Wix theme, you can’t change it later. If you don’t like your theme, your only way back is starting a new website. This was one of the things I disliked the most about Wix, although the site editor is flexible enough to allow you to basically overwrite any part of your theme.
With that said: the overall setup process couldn’t have been more simple. I just had to click on my preferred method, choose a theme, and pick ‘Edit’. That’s it. Voila. The website is now officially in development mode.
It was so simple, it almost killed the crippling anxiety of accidentally choosing a template that would come back to bite me later.
But in terms of getting started – it’s just as simple as picking out a theme you think suits your idea the best.
The setup process gets a bit more interesting if you decide to use Wix ADI. What even is it and what’s the big fuss?
Wix ADI is an artificial intelligence-driven designer that creates a custom website for you. I found that it dramatically cuts down the time it takes to get your website up and running. But, it also takes away a lot of the best aspects of the Wix editor.
When I chose Wix ADI, the software started out by asking me about the type of website I was trying to create. I could choose from a pretty wide variety of common industry types, which gave me some confidence that ‘custom’ actually means custom. That confidence grew when ADI asked me what type of content I actually wanted on my site — like an online store, a blog, or a portfolio gallery.
Then, you can choose as to what specific features will you be looking to have on your website. That seems to be a pretty new feature, but it’s very much appreciated.
The content customization part of ADI is a little weaker. It can draw content from an existing website or your Facebook page, but you don’t feed it keywords to get it generated or anything like that.
The last step was choosing the preferred design. You get to pick from 6 “styles” of your website, generate a color palette from your logo and them choose 1 from 3 given homepage designs.
Overall, I liked the Wix ADI setup process. It was fast and easy, and I didn’t feel pressured into making big decisions other than choosing a mock-up at the end. Having only a few choices rather than 500, like for choosing a theme in the site editor, made this decision a lot easier.
But, I should warn that you don’t see the drawbacks of using ADI during the setup process. When you create a website with Wix ADI, you don’t get the full functionality of the Wix editor. You can edit all page content as you would normally, and this may be enough if your website isn’t all that complicated.
But, I found that you can’t add content blocks in many situations. This means that you’ll be mostly limited to the content and the layout offered to you. That’s a big drawback, since Wix’s content elements are one of the major draws of the platform. In addition, your ability to add apps from the App Market is severely limited – many of them will simply be not available.
And finally, remember – Wix ADI isn’t a magical tool. Even though it generates a website for you, it still does it within its scope of possibilities.
You only choose from 6 styles, and then choose from 3 given options. A quick math session is in progress…That’s 18 website designs available!
Wix ADI is going to do some heavy lifting for you putting in elements – such as videos, bookings, live chat but it won’t build a website from the ground up.
Just think about it: if Wix ADI became a super popular website making tool, how many pages are going to look exactly like yours? Yeah – loads of them.
And if you care about your brand, having a website that looks just like everyone else’s may be a problem.
In my opinion, the Wix ADI approach to building your website is best for people who want to get online quickly. It’s a good option for creating a temporary, stand-in website while you build something more complex with the Wix editor.
So – now that I’ve covered the super-easy way of getting a Wix website, it’s time to focus on the really powerful one. And this means getting into the customization of the website in serious detail.
The majority of my Wix review from here on out will focus on the Wix editor. This is the design route that most website creators will take.
The Wix editor offers some of the strongest customization features I’ve seen from any website builder. There are hundreds of content elements and you can place them anywhere on the page. The cost to all this functionality, though, is that the Wix editor can feel like it takes a spray-and-pray approach rather offer than a cohesive website building experience.
If you’re new to Wix like I was, the editor can be overwhelming. There are menus across three sides of the screen and hovering your mouse over any site content pops up additional editing options. At first glance, I doubted my ability to create a coherent website with this builder.
However, the learning curve was a lot less steep than I had feared. Yes, it took a few hours of playing around to fully grasp all of the features that are available and to remember where they’re located. But, I felt like a few hours of my time was a reasonable price to pay given the sheer versatility of the Wix editor.
Perhaps the biggest contributor to this gentler learning curve was the menu layout. The most important editor menus — ‘Menus & Pages,’ ‘Background,’ and ‘Add’ — are all fairly straightforward. I also found that I could ignore a lot of the eCommerce-specific menus, at least while I was busy setting up my website.
Figuring out content blocks took a fair bit longer, but I was extremely impressed with the level of customization available. Wix gives you complete freedom to drag and drop content blocks anywhere on your page. I could even stack content blocks on top of one another. That’s not something I’ve seen from most other website builders, which typically limit you to a grid layout.
As a result, I was able to play around with some interesting effects, like stacking text on top of galleries or changing the gutter between individual images. However, tweaking every individual content item can be very time-consuming, and it’s easy to get sucked down a wormhole of adjusting an element to be just right.
Thankfully, I found that Wix makes it easy to achieve a standard multi-row or multi-column layout when you want it. The editor offers simple guidelines and snap-to-object effects, which work relatively intuitively. I stuck with these for the majority of my website building to avoid creating messy pages — there’s a reason most editors limit you to a grid layout, after all.
I also really appreciated the layout toolbar. This toolbar is stuck on the right side of the editor screen and offers a ton of options for aligning content blocks, controlling layering, and manually entering block sizes. If you’ve used Adobe Illustrator or similar design software, the layout toolbar will be very familiar.
I also really liked the process of adding new content blocks within Wix. The ‘Add’ menu offers more than 20 different types of content block categories. Image previews of what each content block looks like allowed me to quickly decide which one was most suitable for my page design before choosing it.
I was initially confused by the fact that every content element has a different set of menu options, which appear whenever you click on the element. I didn’t love that the ‘Settings’ menu for each block opens a new window so that it was possible to have multiple overlapping windows for different content blocks to crowd my screen.
But, as for much of the Wix editor, I came to appreciate this setup with time. It reduced the number of clicks it took to adjust elements, which saved time once I became more proficient at using the editor. One feature that I think photographers and designers, in particular, will love is how simple it is to stretch images and galleries to full screen. All it takes is a single click of one of the menu items that appear when you select a content block.
Ultimately, I found that there are a few things that you can’t change within the Wix Editor. It’s one of the most versatile drag-and-drop website building tools I’ve come across. I loved the feeling of being in complete control of the look and feel of my website.
That said, there’s one very important thing missing from the Wix Editor — site-wide settings. There’s no way to set a universal font within Wix or to set the background to the same color on every page.
While this might seem like a small missed detail, I have to emphasize how big an oversight this is. Without site-wide style settings, it’s ridiculously easy to create a site with a mish-mash of styles. That, in turn, can disorient your visitors and leave your site with an unprofessional appearance.
Unfortunately, I found that the only way to keep your site cohesive was to make changes to every single content block on every single page. Doing this retroactively was an enormous time sink. I’d highly recommend that before you start designing your website with Wix, you take some time to decide on a set of fonts, color palettes, and other style settings and stick to them as you build your site.
Overall, I was extremely impressed with the customization within Wix. The site editor allows unparalleled flexibility for placing content and there is a huge diversity of content elements available. However, plan to spend a lot of time building your site, especially if you want to achieve a cohesive aesthetic.
Corvid by Wix is Wix’s built-in interactive development environment. While I was a little gun-shy on using Corvid as a web designer rather than a developer, I was happy to see that Wix takes the ability to add code to your website seriously.
Corvid can easily be toggled on and off using the ‘Dev Mode’ menu item within the Wix Editor. Not too much changed when I turned it on, but I did see a new sitemap on the side of the editor window. When I clicked on any content blocks on my page, a ‘Properties’ box rather than the typical settings menus appeared.
From there, I could begin to edit those content items, the whole page, or my entire site. Clicking on any property within the properties box opened a code editor pre-populated with the name of the content item I selected.
The Corvid code editor worked like any back-end code editor I’ve seen on other website builders. But, having the source code already available offered a significant head start on making style changes. Importantly, the inclusion of this code editor means that Wix websites are open to developers creating dynamic content and custom web apps.
I also found it helpful that the code editor can be moved around on the page or minimized and maximized. That way, it was possible to see what I was working on while modifying the backend code. In full development mode, I could eliminate distractions by filling the whole page with the code editor.
Still, I’d caution that Corvid by Wix should only be used by developers who understand the changes they are making to their sites. Wix support does not offer help with custom code, so it’s important to be careful whenever Corvid is enabled.
Wix offers over 500 beautiful templates to help you get started with your website. These templates are designed for common industries such as online stores, fashion and photography websites, restaurants, and more. Better yet, Wix is constantly adding new templates to the platform.
One of the things that stands out in every Wix review is the quality of this website builder’s templates. I’d have to agree with them — Wix’s templates look professional and stylish. To me, that means your website has an advantage right out of the gate. If you’re not particularly interested in design, your site would be fine if you simply added your own content to the template without any additional customization.
While 500 templates may sound overwhelming, this was one part of the Wix experience where I didn’t feel overwhelmed. Templates are organized into 70 different sub-categories, most of which relate to specific industries. It was relatively easy to find a decent theme for my goals, and the customizability is so strong that it almost doesn’t matter.
I also liked the ‘Most Popular’ category. This was a good starting place, especially for just testing out Wix or choosing between the editor and ADI setups. Don’t forget to check the ‘New’ template category, either — Wix adds new templates to the platform every few months, which isn’t true for the majority of its competitors.
Of course, Wix has paid special attention to ensure that every template on offer is compatible with mobile devices and tablets. Behind the scenes, they’re also optimized to make your site easier for search engines to find and categorize.
I do have one major complaint about Wix with regard to templates, though. Once you’ve selected a theme, you can’t change it. Instead, you’ll have to create a new site and start from scratch.
That’s a huge drawback for anyone who wants the flexibility to redesign their site down the line. Worse, it adds a lot more pressure to the otherwise easy decision of choosing a template for your new website. Finally, this also means that all of the new templates that Wix adds are virtually inaccessible to existing users.
The Wix App Market is a hub for apps designed by Wix and third-party developers. These apps extend the functionality of Wix, particularly for advanced website designers and business owners. Hundreds of apps, both free and paid, are available in the Wix App Market.
The majority of apps in the Wix App Market appeared to be designed to add simple dynamic content to your website. For example, I found apps for integrating an event calendar, live chat box, search bar, or media player into my site.
In addition, there are a number of apps specifically focused on eCommerce. I found options for inventory tracking and ones for analyzing shopper data. There are also apps for building forms and conducting marketing campaigns, which are useful options for businesses to have. Finally, I liked that I could use Wix apps to integrate my website with other services that I already use, like PayPal, Dropbox, and Blogger.
One thing that I especially liked about the Wix App Market is that it was easy to find what I needed. Apps are organized into a handful of categories and you can also search the market directly. Every Wix app is marked with its user ratings on a five-star scale and is accompanied by user reviews.
While it would be nice if everything in the app store were free, I, unfortunately, found that not to be the case. In fact, many apps were surprisingly expensive — some were more than $60, and others operated on monthly subscriptions that can add up quickly.
This was particularly annoying since Wix seems to intentionally make you pay for essential services through the app market. For example, some basic things like form builders and event calendars charge a fee unless you have a higher-tier Wix plan. No matter what Wix plan you choose, you’ll need to pay a $4.99 per month fee to access the analytics app.
Pricing aside, I found that adding an app to your website is extremely simple — all I had to do was to click the prominent ‘Add App’ button. After that, I found the app on my site’s dashboard or available within the ‘Add’ menu of the site editor.
Wix is a business-oriented website builder, with online stores, SEO, and marketing integrated into its templates and editing features. Business owners can take advantage of Wix’s best in class customization options to tightly control visitors’ shopping experiences. Plus, Wix offers a mobile app for conducting your business on the go.
eCommerce is at the heart of Wix rather than included an afterthought. I found that the platform makes it easy to not only sell products and services through your website, but also to customize how visitors experience your online store.
Setting up an eCommerce site with Wix turned out to be straightforward after learning how to build my website. Depending on the template I chose when setting up my site, I already had an online store or bookings pages for in-person services. If I tried a template without these, I was able to easily add these from the ‘Pages’ menu in the Wix Editor.
Listing products and services for sale must be done from the Dashboard. This isn’t a big deal, but I found that the inability to create product content directly on your product pages adds some friction into the process. I can’t complain too much, though, since trying to add all of the eCommerce functions of Wix into the site editor would have really unleashed chaos into the platform.
It’s worth taking a deeper dive into how Wix treats products and services, since these are two features that every business owner depends on.
Every website builder that supports eCommerce has the ability to add custom products. But in my opinion, Wix stands out for making the process smooth and highly tailored to your business.
Every product in Wix can have multiple images and videos associated with it to showcase your offerings and make them more appealing to customers. Being able to add feature videos is particularly nice since this isn’t available in every website builder. Plus, Wix made it easy to allow customers to send a message or select customization options during checkout.
To help you stay organized, Wix offers the option to automatically track your inventory of physical products. This is a relatively basic feature for eCommerce, but Wix does a good job of making it user-friendly. I also liked that I could create product collections, so customers could more easily find more products like the ones they’ve already looked at.
Booking services is an eCommerce feature relatively unique to Wix. To me, that can easily push Wix over the edge if your business relies on online bookings.
I also thought that the level of control Wix allows over what information is displayed for customers in the booking process is pretty incredible. You can decide not only how much description to give, but also whether or not customers can actually book your service online. You can also set the pricing on a per-service basis or have it vary based on package offerings.
Even better, Wix helps you ensure that you’re never double-booked. You can input staff members’ hours and availability, and determine which staff can be assigned to which services. An integrated calendar allows you to see everything that’s been booked and who’s assigned to work it.
This level of control over booking services online is something I haven’t seen in many website builders before, and certainly not in any website builder as fully-featured as Wix. If your business sells bookings online, I’d highly recommend Wix.
I also found that Wix excels at helping business owners manage their customers. At the heart of this is Ascend by Wix, a centralized location for customer communication inside your dashboard.
Ascend includes an inbox where I could instantly find all messages from customers to my website. This could be connected to a Google account to forward messages to my email, a feature that I think will be helpful for those who want all of their business-related messages in a single place.
Even better, Ascend automatically stores contact information so you always have past customers’ information on file.
One of the features of Ascend that I found most exciting was the ability to create custom automations. Ascend starts you off with basic automated tasks, like sending thank-you notes to customers who sent you a message.
You can also use this for abandoned cart recovery — that is, automatically following up with visitors who put items in their shopping cart but didn’t check out. Used effectively, automated messages through Ascend can dramatically improve your conversion rate.
Finally, I liked that you can manage your site’s members through Ascend. This is especially useful if you have an online forum on your website, as you can give badges to members with different statuses and set permissions for forum moderators.
SEO largely takes place behind the scenes on Wix. All of Wix’s templates are optimized for search engine crawls, so I never have to worry about my website disappearing from search results. In addition, the ‘Get Found on Google’ wizard within the Dashboard walked me through adding basic SEO-friendly information about my site.
That said, I didn’t feel like Wix really held my hand as much as I might have liked when it came to making my content SEO-friendly. Unlike WordPress and some other website builders, Wix doesn’t have a way to highlight keyword density in blog posts or page descriptions. There are also no sentence checkers to flag when your writing has become overly complex.
The lack of these tools is particularly noteworthy when filling in product and service descriptions, which you would most want to pop up in search results. As a result, it’s a good idea to run all of your text through a third-party tool like Grammarly or an SEO-specific content checker.
Still, I did like that Wix allows you to add SEO content for every individual product. This opens up the possibility that potential customers can go right from a Google search onto your product page, minimizing the number of clicks it takes to add products to a cart.
I think business owners will absolutely love the email and marketing tools available within Wix. The platform offers tools for attracting customers with a sale or sending out a monthly newsletter.
What stands out most to me is Wix’s email marketing tool. It works exactly like Mailchimp or ConstantContact — except this mailing editor integrated into your website and you don’t have to pay extra for it. However, note that the themes in the Wix mailing editor are more limited. You should expect to spend a little bit longer on design to produce an eye-catching newsletter.
Getting your mailing to the right people is simple as well. You can use contacts collected in Ascend, import from another mailing app or spreadsheet, or directly input names.
I found that holding a sale on my site to attract customers was also extremely easy and I had plenty of options for how to do it. Wix supports not only coupons for individual products and services, but also buy one get one sales, free shipping, and discounts beyond a minimum cart total. All of these sale options can be easily accessed from individual product pages or from the Dashboard.
The Wix mobile app is another unique and very exciting feature for business owners. With the Wix app, I could control all of the eCommerce tools on your website from your phone.
That means that when someone sent my business a message, I didn’t need to wait until I got back to my computer to respond. I could reply to inbox messages or even live chat directly from my smartphone.
As a business owner constantly on the move, I’m a huge fan of this feature. It means that I was able to respond to customers almost instantly, while they were still on my website and the bar to making a sale was as low as it was ever going to get.
Notably, you can also use the mobile app to control just about anything else related to eCommerce on your website. That means, for example, adding new products or updating product images and descriptions. The mobile app can also be used to launch a sale on the go or manage bookings as they come in.
Wix has several pricing tiers, including a free plan with Wix ads and limited bandwidth and storage. Paid plans start at $13 per month to remove ads and increase bandwidth, while plans for eCommerce start at $23 per month. The most popular eCommerce plan costs $27 per month.
One of the questions that come up frequently in Wix reviews is, ‘Is Wix free?’ The short answer is yes, but in reality, most users will end up paying to use Wix.
Wix does have a free plan, but your site will be limited to 500 MB of storage and 500 MB of bandwidth. You also can’t use your own domain name and you’ll see ads from Wix all over your dashboard while you’re building your site. So, the free version of Wix is generally only suitable for personal websites that host your online resumé or a small portfolio.
If you don’t need an online store, paid Wix plans vary in price from $13 to $39 per month. The $13 per month “Combo” plan is still rather limited, as it only offers 3 GB of storage space and 2 GB of bandwidth. I also felt like the price is something of a jump up from the free plan, considering that the primary benefit is being able to add your own domain name.
Unlimited bandwidth for websites without an online store starts at $17 per month for the “Unlimited” plan. More expensive plans priced at $22 and $39 per month offer additional storage space and VIP support from Wix customer service.
eCommerce plans start at $23 per month and include commission-free sales and payment processing as well as unlimited bandwidth. The main thing you get for more expensive eCommerce plans, which are priced at $27 and $43 per month, is more website storage.
It’s worth noting that all paid Wix website plans include a free domain through Wix for one year. Alternatively, you can connect a domain from another host to your website on any plan except for the free plan.
Wix servers are pretty good – sadly, the platforms has other issues that negatively impact the website loading time.
During this Wix review, I’ve tested a basic Wix eCommerce website that was relatively unaltered from the template, it took over eight seconds for the homepage to load. Tests of more highly customized Wix websites took over 11 seconds. While not every visitor will notice or care about slow loading speeds, that’s not exactly an impressive level of performance.
The same basic eCommerce website scored 77% in a PageSpeed test and just 71% in a YSlow test using GTMetrix. Part of the reason for this appears to be that Wix does not optimize images well — the test website received a failing grade in this test category.
In addition, server response times were longer than 20 milliseconds in a test using LoadImpact, even when few virtual users were making requests. Response time didn’t increase much with the number of requests, so if you plan to have hundreds of people on your website at the same time, this could be a problem.
And yet, keep in mind that this test was performed on a basic Wix hosting plan, which comes with limited bandwidth.
My Wix review found that this is one of the most customizable website builders available. More than 500 templates provide an excellent jumping-off point for building a professional website.
Better yet, Wix boasts a huge array of features for business, including strong tools for eCommerce and customer management.
The only real downside to Wix is that the platform can be somewhat daunting. First-time users report feeling overwhelmed with choices, and there’s definitely a learning curve to the Wix Editor.
Unfortunately, it can be somewhat difficult to fix early mistakes since you can’t change themes without losing your customizations and content.
out of 10
In the end, Wix is a great choice for nearly everyone who wants to build a website. It has over 500 beautiful templates, a variety of business features, strong eCommerce tools. However, it might seem confusing for very beginners, but don't worry - you'll get a hang of it quickly.
Wix directly competes with Squarespace, Weebly, BoldGrid, and other website builders. Wix offers the most versatility for the greatest variety of users, but there are special cases where these other website builders have advantages.
Squarespace is arguably the most direct competitor to Wix, with similar pricing and beautifully designed templates. However, there are two important differences between these two website builders.
The first is that Squarespace templates offer much more limited customization options than Wix templates. That can make getting started easier, but it also puts an upper limit on how much you can build out your website. On Squarespace, there’s also no app marketplace and very limited access to edit your website’s code.
The second is in the templates themselves. When it comes to displaying online portfolios, Wix has come a long way but still can’t match up to Squarespace’s templates. Squarespace remains the website builder of choice for many photographers, designers, and musicians.
Weebly has a much smaller base of users than either Wix or Squarespace, so it’s resources tend to be much more limited. Weebly only has around 40 themes and doesn’t offer as many customization options. Plus, while Weebly has an app marketplace, it’s tiny in size compared to Wix’s app market.
Still, some users actually prefer the more contained scope of Weebly because they find it to be less overwhelming than Wix. Just keep in mind that your options down the road will be limited if you build your website in Weebly.
BoldGrid is a drag-and-drop website editor built on top of WordPress. The real advantage that BoldGrid has over Wix is that it’s free, even for eCommerce websites. You’ll need to pay for a host, but this can still represent savings of hundreds of dollars per year.
That said, BoldGrid isn’t nearly as easy a solution for building a website as Wix. You’ll need to know how to set up WordPress and BoldGrid on a third-party web host. Plus, as your customizations get more complex, there’s an increased chance of code conflicts between BoldGrid and WordPress plugins breaking your site.